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Life Insurance Rates Unveils New Side-by-Side Product Coverage Comparison Tables

On its home page, has added side-by-side tables comparing and contrasting the four major types of coverage: whole life, term life, universal life, and survivorship life. The tables are displayed prominently on the site for quick, easy access to various policy quotes.

Atlanta, GA, March 01, 2011 --( Life Insurance Rates has revamped its home page to make selecting life insurance coverage simpler for visitors. Now, the home page displays four easy-to-read tables summarizing the most popular types of policies. Six short descriptions of each type of coverage are listed below the name of the policy so visitors can get a quick overview before requesting coverage rates.

“Our visitors consistently tell us that one of the most daunting aspects of shopping for life insurance is trying to discern among the different forms of coverage. Consumers can find articles describing each form of coverage in detail, but such descriptions tend to be overly complex, and the average consumer just doesn’t have the time to wade through all that information. Our new comparison tables offer a more feasible solution,” said Ronald Wilson, spokesman for Life Insurance Rates.

The four tables list the name of the coverage, such as whole life protection, and provide a subheading with a brief statement of its primary characteristic, such as “provides complete protection.” Underneath the heading, more specific features of the policy are listed. At the bottom of each table, the site offers a “Get Rate Quotes” button that will immediately take the visitor to a life insurance quote request form for that type of coverage.

“Consumers shouldn’t have to scroll through endless amounts of text to access what they need. The new comparison tables allow the visitor to glance at the coverage types and request life insurance rates in just a few minutes. It’s the simplest and most efficient way to begin comparing life insurance coverage,” Wilson said.

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Life Insurance Rates
Ronald Wilson

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