Tabcorp Enlists Market Metrix to Ensure a World–Class Entertainment Experience for Their Customers

One of the world’s largest publicly listed gambling companies focuses on customer satisfaction to succeed

San Rafael, CA, March 02, 2011 --( Market Metrix, LLC, the leading provider of feedback and performance tools for the hospitality industry, announced today that Tabcorp Holdings Limited, one of Australia’s premier gambling and entertainment groups, has chosen the company’s real–time satisfaction survey system to optimize the customer experience and improve loyalty.

Customer Metrix™ is enabling Tabcorp to survey customers about their complete experience – including casino, hotel, dining and entertainment options. The results provide managers with tools for immediate service recovery, a system to isolate and improve problem areas, and information to balance strict budget requirements with the impact on customer experience.

“We selected Market Metrix due to their significant hospitality experience and competitive benchmark data,” said Jeremy Medina, Casino Divisions General Manager of Customer Relationship Marketing. “With Market Metrix we can obtain an accurate view of key customer issues and feed this information back to the right people in the company to make changes that will positively impact on the customer experience.”

“In this difficult economic climate, cultivating a sustainable and profitable customer base is the most cost–effective way to grow a hospitality business,” said Robert Honeycutt, CEO of Market Metrix. “We look forward to helping Tabcorp create loyal customers and strategies that will position the company well through the recovery and poise them for increased market share as spending accelerates.”

Tabcorp also selected Market Metrix for the company’s benchmarking database, known as the Market Metrix Hospitality Index (MMHI), the largest, most in–depth performance comparison of hospitality brands, including hundreds of casinos located in the US and internationally. The MMHI enables Tabcorp to see how it scores in more than 80 categories relative to competitors. The MMHI has been tracking the casino industry for nearly ten years.

About Tabcorp
Tabcorp Holdings Limited is Australia’s premier gambling and entertainment group and one of the world’s largest publicly listed gambling companies. Tabcorp manages leading customer brands in Australia, including the Star City and Jupiters casinos, TAB, Tabaret, Keno and TAB Sportsbet, serving millions of customers every day. As a diversified entertainment group, Tabcorp strives to offer a first–class entertainment experience for its customers, great opportunities for employees, support in the community and value for shareholders. The company’s culture embraces teamwork, integrity, performance, innovation and customer understanding.

About Market Metrix
Market Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry. We combine award–winning research and powerful technology to help clients make the right business decisions. Our Software–as–a–Service (SaaS) products are used more hospitality companies than any other, supporting thousands of hospitality businesses in 70+ countries. Market Metrix has been helping hospitality companies turn feedback into performance since 1996.

Market Metrix
Vanesa Dadin