Great Hotels of the World Unveils Restyled Bookstand Quality Directory at ITB 2011

Re-styled both editorially and visually to create an innovative new genre of hotel directory

London, United Kingdom, March 05, 2011 --( Great Hotels of the World ( will unveil a completely new genre of hotel directory at this year’s ITB Berlin. The 2011 directory, featuring over 350 pages has been beautifully restyled both visually and editorially to create a stunning publication that will make a striking addition to any coffee table or bookshelf. With an ultra-luxurious look and feel, the directory inspires readers to explore new destinations with stories of real experiences at the hotels written in a unique personal editorial style. Each page has been individually crafted with bespoke design and stunning photography.

The directory has been renamed – Pure Hotels presented by Great Hotels of the World – reflecting the group’s recent introduction of Pure Lifestyle Collections (, a series of niche-specific leisure travel collections. It has also taken on a new size – it is vertical in shape and has more pages packed full of useful information about each hotel.

Peter Gould, CEO at Great Hotels of the World comments, “Traditional hotel directories tend to follow the same old-fashioned format, but we’ve taken the idea of a hotel directory and have upgraded it to that of bookstand quality to cater to today’s discerning traveller. We visited each hotel individually and wrote about our own personal experiences creating an inspiring story for each one. The directory will set a new creative benchmark for our sector.”

Pure Hotels presented by Great Hotels of the World will be on sale through the Great Hotels website ( as well as at key travel points and good bookstores from April 2011.

For an exclusive sneak preview of the directory please visit

Great Hotels of the World is exhibiting at ITB Berlin 2011, Hall 9 - stand 111A. Visit the stand the receive your complimentary Pure Hotels directory.

Great Hotels of the World
Brooke Jester
+44 (0) 20 7380 8564