Which Wich is Slinging Sandwiches at the World’s Largest Rodeo

Houston, TX, March 05, 2011 --(PR.com)-- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, has secured a booth at the Houston Livestock Show and Rodeo, the largest rodeo in the world. The Which Wich team is offering a selection of its famous wiches throughout the event, until March 20.

Traditionally, Which Wich offers more than 50 varieties of customizable “wiches,” from the signature Wicked®, loaded with five meats and three cheeses, to vegetarian options such as tomato & avocado and several healthy wiches for less than 400 calories each. For the Houston Livestock Show and Rodeo, Which Wich created a special menu of 10 wiches—BBQ pork & slaw, Beef & Whiz™, teriyaki chicken, BBQ bacon chicken cheddar, TBR™, The Hula™, hot Italian, gyro, tomato & avocado, and The Wicked—available in 6- or 12-inch sizes. In addition, Which Wich is serving three Kidswiches: peanut butter & jelly, turkey & swiss, and ham & cheddar.

Which Wich is known for its creative ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. For this important event, Which Wich created customized bags especially for rodeo patrons.

“We are excited to be at the rodeo and believe it will help increase the exposure of Which Wich in the Houston area,” say TJ Schier, President of SMART Restaurant Group, a Which Wich authorized franchisee. “We look forward to introducing new people to the Which Wich brand and making them loyal guests in our 18 area restaurants.”

About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo is a Section 501(c)(3) charity that benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the show has committed more than $265 million to the youth of Texas. The 2011 show runs March 1–20. For tickets and more information, visit www.rodeohouston.com.

About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 125 locations in 20 states. For more information, visit www.whichwich.com.

Which Wich Superior Sandwiches
Jennifer Chininis