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Innovation Direct, Inc.

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Innovation Directâ„¢ Secures Licensing Agreement for Personal Comfort Accessory


Miami, FL, March 05, 2011 --(PR.com)-- Innovation Direct™, a Miami, Florida-based leader in the area of intellectual property licensing for the past 14 years, has secured a licensing agreement with a New York-based consumer products company for a personal comfort accessory from its roster. The licensee is part of the company's dynamic new product information subscription service for manufacturers and marketers, Innovation Direct To Industry™. The inventor of the product has already shipped a functioning prototype of the item to the licensee for a first-hand review and evaluation.

The manufacturer took an initial interest in the concept after having reviewed preliminary, non-confidential information about it in the form of a press release in the most recent Innovation Direct To Industry™ package prepared for them by the Innovation Direct™ representative managing their account within the program. Upon executing a standard non-disclosure agreement, the company was then granted access to all of the detailed design information available for the product, located within a password-protected website. The manufacturer was able to evaluate the invention within this site by viewing a color digital rendition, new product video overview, and short virtual reality presentation, along with reading over a detailed product description.

The invention, which takes the form of a personal blanket, boasts a unique design that provides its users with a reliable method of insuring that they are kept covered up comfortably and thoroughly when sitting in one location. Its proprietary features will insure that the product is not disturbed or displaced by the movement of the user or a person sitting next to the user, and it will also offer the additional benefit of keeping the hands and feet of the user warm at all times.

This item is designed as a significant enhancement of a somewhat similar product that has already experienced extraordinary success over a sustained period of time through multiple distribution channels. One of the overriding motivations for its conception was to effectively address certain shortcomings in the aforementioned existing product.

The licensee will conduct a thorough evaluation of all aspects of manufacturing and marketing of the product before deciding what course to take towards its attempted commercialization. Innovation Direct™ will continue to be available to both the licensor and licensee to assist in any feasible manner with the ongoing effort to take the product to consumers.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ is in its 14th year as a leader in the field of new product licensing and intellectual property transfer.

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Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000
Contact
www.innovationdirectonline.com

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