Fayetteville, NC, March 06, 2011 --(PR.com
)-- SMITH Advertising has named Marni Blythe as Director of Social Media Marketing to head its successful Social Media Marketing department.
Ms. Blythe joins SMITH Advertising with over 11 years of marketing, sales and promotions experience. She has held the positions of Account Executive, Marketing Representative and Director at the local, regional and national levels for numerous companies, including Nussentials, Smartfusion (Division of Omnicom), and US Marketing & Promotions (Division of Omnicom), handling high-profile clients such as Hugo Boss, Anheuser-Busch and WICKED (Broadway show); US Concepts, DVC Worldwide (DVC Experiential Marketing), N.Y., Wunderman (Young & Rubicam), N.Y., and Interference Incorporated (formally Performance Event Marketing), N.Y.
SMITH’S unique strategy of combining traditional marketing and advertising strategies with social media marketing tools has delivered clients results that far exceed what traditional marketing tools have afforded in the past.
“It’s incredibly exciting when we are able to take our clients from a very small baseline and explode their business because of our knowledge and expertise in the field,” said Blythe. “Social media is a constantly moving target. We provide value for our clients by enabling them to go about doing the business of their business while we manage the backend for them, to ensure that everything is brand-consistent and speaking from the power of the client. It’s a wonderful time to be in this business, and SMITH is really at the forefront of it.”
"SMITH is very fortunate to have an experienced and talented person like Marni heading up this very important division for us,” said Gary Smith, President and CEO of SMITH Advertising. “She brings not only the knowledge of social media to us but as important, the passion for it as well. Marni understands the importance of integration of all the disciplines of marketing and how powerful this all works with social media today.”
About SMITH Advertising
In business for over 37 years, SMITH is an advertising and marketing agency that’s core focus is delivering results to its clients by offering fully integrated services that include brand development, social media marketing, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH has offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Papa John’s, Hershey, Ruth’s Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, and leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL, and North Carolina's Brunswick Islands. SMITH is the agency of record for the Southeast Tourism Society and for the North Carolina Tourism Industry Association. For more information on SMITH, call (910) 222-5071 or visit www.smithadv.com.