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Tesco Mobile to Offer Doro PhoneEasy Mobiles Across the UK

London, United Kingdom, March 10, 2011 --( Doro announces a strategic mass-market retail partnership with Tesco Mobile – the UK’s number one prepay mobile network for customer satisfaction[1]. Customers will now be able to buy the Doro PhoneEasy 409s through Tesco Mobile online and Tesco Phone Shops nationwide.

The Doro PhoneEasy 409s handset is a stylish black and white clamshell – now available on all of Tesco Mobile’s tariffs. This easy-to-use mobile features large buttons, a clear display, loud volume and amplified sounds. These features combined with its reminder, wake-up alarm, calculator and integral alert function - make it an ideal choice for the senior user, or consumer who simply wants a phone to be a phone. As with all Doro phones most functions can be turned off to make it even easier and specific to the needs of the user.

David Taylor, Chief Operating Officer of Tesco Telecoms and Tesco Mobile said: “We offer a wide selection of handsets and value for all consumers. We are delighted to offer shoppers, who want a simple and easy-to-use phone, this new handset which we are sure will appeal to many people.”

Chris Millington, MD of Doro UK & Ireland said: “Working with Tesco Mobile is further proof of our market leading position within the UK’s senior and easy-to-use mobile space. The network’s price plans and customer billing system are straight-forward and easy to understand - so there is a clear fit.”

The Doro PhoneEasy 409s will be available from early March 2011 priced at £59.97.


Further information, review units, demonstrations and imagery are available.
Please contact the Doro UK press office at Fire PR.
020 7884 9120

About Doro
Doro is a Swedish company focusing on the development, marketing and sales of telecommunication products specially adapted to the growing worldwide population of seniors. With over 35 years of experience in telecommunications, and sales in more than 30 countries on 5 continents. Doro is the world's leading brand for easy-to-use mobile phones. Doro created the Care Electronics category and in recent years our products have received several highly distinguished international design awards. The company had sales of SEK 633m in 2010. Doro's shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies. Visit:

[1] Source: JD Power customer satisfaction survey
Contact Information
Amanda Wadlow
+44 2078849123

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