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Dutch Broadcaster AVRO Implements elvis DAM. One of the Major Dutch Public Broadcasting Companies Will Use elvis to Create, Manage and Distribute Video Content.

AVRO Broadcasting, founded in 1927, has started the implementation of elvis digital asset management software to optimize their workflow of digital images and video in their editorial and production departments.

Amsterdam, Netherlands, March 12, 2011 --( The main focus will be to centralize the growing amount of digital video stored in various locations. elvis will help the AVRO Employees to manage approval, production and editing processes and further distribution of digital content.

Dutch elvis distributor Graphit will carry out the implementation of elvis at AVRO. Evert Couwenhoven, Commercial Director at Graphit, says: “elvis proofed to be the perfect match for the needs of AVRO. This will simplify their everyday job while saving them huge amounts of time”. Graphit specialists will investigate processes and configure and train the users.

elvis 2.5 offers the most powerful media search engine in the DAM market today and has an acclaimed intuitive user interface. On top of that elvis 2.5 introduces a new API with open source HTML5 and AIR sample clients. These will allow business partners and customers to create and customize their own syndication site, video portal, mobile viewer and more.

About is an independent software development company based in the greater Amsterdam area in the Netherlands. Our history and experience dates back to 25 years ago, when Graphit was founded.

2007 saw the autonomisation of the company as, with the mission to create our own state-of-the art DAM software for the media and creative industries. Now, elvis is hugely successful and seen by industry gurus as the first of a next generation Digital Asset Management platforms. is headquartered in the Netherlands and has a second development office in the Ukrain. elvis is distributed through a network of experienced partners and in use at enterprise to small customers worldwide.

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Bastiaan Born

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