Carter Group CEO Says LinkedIn Better Than Twitter for B2B Marketers

B2B companies are planning dramatic spend increases for Social Media. Many of the common Social Media strategies that work for B2C companies do not work for B2B marketing and sales efforts.

Myrtle Beach, SC, March 15, 2011 --( Carter Group CEO Brian Carter claims that most Social Media gurus over-emphasize the importance of Twitter in B2B marketing.

In a new March 2011 blog post entitled "Does LinkedIn Beat Twitter In B2B Social Media?," Carter shares insights and strategies gained from his work creating customized social media training for B2B marketers.

"We surveyed the most popular books and blogs on Social Media and found that 95% of the advice was for B2C companies specifically, and only 3% of the material mentioned tactics focused on getting sales," said Carter. "When we asked Social Media gurus about case studies and ROI strategies for B2B, they were speechless. But we discovered companies that are already using tactics that bring them 6-figure contracts."

The business information service eMarketer predicts B2B Social Media spending will grow from $11MM in 2009 to $54MM by 2014. In 2010, MarketingSherpa found that although B2B marketers rated Social Media near the bottom of the list in terms of effectiveness, it was near the top of the list in planned budget increases.

"Most B2B businesses have only dipped their toes in the water," explains Carter. "They haven't invested enough money or people into Social Media. That's one reason they're not getting the results they want. Now they're planning to invest more, but they need strategies that work specifically for B2B companies."

The Carter Group will release a new whitepaper on March 31, 2011 titled "The B2B Marketer's Guide to Social Media" containing an update on the industry and proven strategies that increase revenue and leads for B2B marketers and sales people.

The Carter Group
Jeanie Henderson
888-699-2220 Ext 101