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Educational Marketing Group, Inc.

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Educational Marketing Group, Inc. Announces Two New KnowledgeBuilders on Social Networking for Higher Education Marketing

These sharply focused “how-to” workshops on Twitter and mashup sites will help hone the higher ed marketing professional's marketing skills, stay abreast of new trends, and grapple with pressing challenges.

Parker, CO, March 18, 2011 --( Educational Marketing Group, Inc's (EMG) is a full-service branding agency established in 1997 that provides research, brand development, marketing, creative development, and media services for education and non-profit clients throughout the world. EMG Academy, the professional development and training unit of EMG, announces two new webinars or KnowledgeBuilders today on social network marketing in higher education.

"Getting Started on Twitter" will bring those not yet or just starting on the social network up to speed on how use the tool and successfully engage target audiences."Developing a Mashup Site" will bring understanding of the efficiency of using a mashup site to consolidate an institution's numerous social networks and scattered conversations.

These sharply focused “how-to” workshops on Twitter and mashup sites will help hone the higher ed marketing professional's skills, keep them abreast of new trends and help them grapple with pressing challenges. Each 90-minute workshop is led by a recognized expert and cost $99 for each connection. Registration information is found below.

March 31, 2011 - "Getting Started on Twitter": Just recently started using Twitter as an institution, find the social network intimidating, use its account simply as a news feed, or are trying to figure out why Twitter is useful as a marketing tool, then this is the workshop to be in. There is still plenty of time to jump on the Twitter bandwagon. Learn proof of why institutions should be on Twitter, ways to interact with audiences, the helpful tools to know, and best practices to make anyone a success. "Best of" examples from both the corporate and higher education world will be discussed. This KnowledgeBuilder will also look at what key metrics to focus on to measure progress, and some of the best ways to have meaningful conversations with audiences. Find out what everyone's tweeting about. To register, please go to:

April 21, 2011: "Developing a Mashup Site": Getting social is all the rage. But with so many social pages and mediums popping up, audiences are getting lost, participation is fragmenting, and managing all those pages is a nightmare. The answer is to make it easier for audiences, and for managers, to tune into and participate in conversations across social networks from a central location - a mashup. See how mashups can advance marketing objectives. Learn the essential building blocks of an engaging mashup site, take a tour of some great mashup "rolemodels", discover what challenges to look out for, and find out the steps to take before launching a mashup site. Get ready to start mashing. To register, please go to:


EMG is a full-service, integrated brand development and marketing agency that provides custom-tailored research, brand development, creative, development, new media services, and media services for universities throughout North America. Headquartered in Denver, the company was established in 1997 and has operated in the higher education arena exclusively for over a dozen years. Clients have included Washington State University, Virginia Tech, Cal Poly, Dalhousie University, University of Victoria, University of Colorado, University of Illinois, University of Michigan, University of Wyoming, and many others. More information can be found at

EMG Academy provides higher education marketers a variety of professional development opportunities led by a recognized expert. Opportunities include KnowledgeBuilders - a series of interactive, highly focused, and skill-building online workshops, as well as, on-campus seminars - on-site workshops and seminars to provide cost-efficient professional training for a university marketing and communications teams. For more information, please see
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Educational Marketing Group, Inc.
Travis Brock

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