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Eye on Entertainment Debuts New Storefront and Initial DVD Offering

Interview with Cast of Richmond Riedel’s Award-winning Film, “Target Practice,” Now Available at and on

Huntington Beach, CA, March 18, 2011 --( Dawna Lee Heising, executive producer and host of Eye on Entertainment, announced today that the first Eye on Entertainment DVD is now available at the Eye on Entertainment storefront at The DVD features a lively interview with director Richmond Riedel and members of the cast of the intense thriller, "Target Practice," including Joey Lanai, Eric Dean, Richard DeGuilio, Solomon Hoilett, Eltony Williams, stunt coordinator Sean Christopher and Riedel, who plays one of the homegrown militants. The DVD reflects the friendship and camaraderie existing between cast members and the crew, both of whom reveal hilarious tales of happenings during the shoot.

“Target Practice” explores the subject of military compounds training terrorists on American and Canadian soil. Fast-paced, intense and realistic, “Target Practice” has appeared in 18 film festivals nationwide and won numerous awards, including: 2008 Action Film of the Year at AOF, Award of Excellence at the Accolade Film Awards, Best Action Feature at the Fargo Fantastic Film Festival, The Silver Screen Award at the Nevada Film Festival, 2nd Place Best Feature at the Appalachian Film Festival, and more.

The writer, producer, director and editor of “Target Practice”, Riedel is a veteran Hollywood editor. He displays his directing and producing skills in “Target Practice” with a relentless pace and astute storytelling. Target Practice is a Battlefish Productions presentation, released by Big Screen Entertainment Group. It is produced, directed, written and edited by Riedel, co-produced by Rebecca Bitner and executive produced by Kimberley Kates. The film website, including trailers, production stills, and cast and crew information can be found at:

The EOE storefront and website were designed and constructed by David Coniglio, CEO of Coniglio Consulting, while the colorful DVD cover and label graphics were created by Mark Schrimmer, president of Schrimmer Advertising. John Cox of John Cox Entertainment produced and edited the Eye on Entertainment - Target Practice DVD. To see the interview with Richmond Riedel, please go to:

The Eye on Entertainment Target Practice DVD is available at and on Amazon at:

About Eye on Entertainment
"Eye on Entertainment", a division of Eye on Excellence™ Productions, is aired twice weekly on Time Warner Cable in Southern California and on Cox, Comcast and Verizon in Washington DC. The EOE team covers entertainment and music events, film festivals, red carpets and award shows, and features interviews with successful people in all walks of life, exploring the traits they have in common. Dawna Lee Heising, EOE executive producer and host, is a member of SAG & AFTRA, has an MBA and PhD and was Ms. World 2008. The EOE team includes Linda Maxwell and Chris Leist of Time Warner Cable, producer John Cox, producer Jerry Moore, director Steve Van Wormer, editor Gordon Michael, guest host Stan Goodrich, business director Paul Heising, music director Dino Maddalone, graphic artist Mark Schrimmer, theatrical agent Ray Cavaleri and publicist Matt Chassin ( For more information, please visit:, and

Contact Information
Eye on Entertainment
Dawna Lee Heising

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