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Elias and Grace stock New Designer Minti in their online and Primrose Hill stores.

London, United Kingdom, March 19, 2011 --( London based designer kids clothing shop Elias & Grace have announced that they are now stocking the latest top designer; Minti. The line will be stocked in their store in Primrose Hill as well as in their online boutique that already features top brands such as Petit Bateau, Album di Famiglia and Chloe to name but a few.

The clothes under the Minti kids designer range are known for conveying a quirky twist to the usual t shirts, shorts and other such items making them cool and fun to wear. Cotton garments are emblazoned with graphics and prints while denim jeans feature a hand destroyed look that gives them vintage cool. The clothes are designed by husband and wife teams, Nick and Amy Joblin and Nick and Jenny Clegg who apply the logic "what would I wear if I was small" to all their work. This has resulted in an edgy, urban cool look that both adults and children adore.

Minti started in New Zealand in 2003 and their influences from art, music and nature can be seen in the graphic designs of pandas, bears and abstract shapes. The latest collection from Minti features a t shirt for boys with a grey bear with ‘ziggy’ style flash across his face. For girls, t shirts come in contemporary shades of white and grey with bold graphics such as cute rabbits with pink shades.

Elias and Grace owner Nickey Thrussell says “We are delighted to stock Minti, the Spring/Summer 11 collection rocks!”

The Minti range is available both in store and online now at

Elliot Jones