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Sales Edutainment, Inc

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Sales Edutainment and Jam Factory Re-Launch WeirdSE Technical Sales Training App

Announcing a 2-week price special for an iPhone app that breaks the traditional sales training paradigm.

Boston, MA, March 23, 2011 --( Sales Edutainment, Inc. and Jam Factory Online Pte Ltd have announced a 2-week price special for their joint iPhone and iPad app, WeirdSE Wisdom, available in the iTunes store. WeirdSE Wisdom is a video-based learning series designed to be delivered anytime, anywhere.

Originally launched in January 2011 at $4.99 per module, Module 1 of WeirdSE Wisdom will now be available at $2.99 for 2 weeks. This will allow users to try out this relevant field-applicable, high impact technical sales skills training app before purchasing additional modules.

“I’ve been an SE (Systems Engineer), a Specialist, and a Technical Account Manager. I’ve attended lots of boring sales trainings designed for the Account Manager, not for me. What I want is actionable, insightful, and entertaining training that was designed specifically for SEs. How do I drive technical closure? How do I plan deal-changing moments?” said Steve Ottana, co-founder of Sales Edutainment, Inc. To that end they have hunted down WeirdSE.

There are two things that one should know about WeirdSE:

First, he is Weird.

Second, he is an accomplished SE who knows how to drive deals to technical closure.

Each WeirdSE Wisdom module includes a song parody sung by WeirdSE. He uses his sometimes off key, but always hilarious musical talent to reinforce the skills that are taught in the modules. The parody songs have an uncanny ability to stick. Users will be humming his songs for weeks.

In the first module of WeirdSE Wisdom, users learn to identify and prioritize conditions that are likely to cause a severe impact to our goal of obtaining Technical Closure in our favor and in our timeframe. Follow-on module topics include:


Planning Deal Changing Moments

Selling from the Technical Decision Maker (TDM) Downward

Getting a Meeting with the TDM

Technical Opportunity Planning

Included in each module is a field-applicable checklist feature that SEs can use for their live opportunities to see immediate results. This is where the ‘rubber hits the road’.

WeirdSE Wisdom is jointly developed by Sales Edutainment, Inc, a training company based out of Massachusetts focused on sales training, and Jam Factory Online Pte Ltd, an iPhone development company based out of Singapore that focuses on corporate applications.

WeirdSE Wisdom is based on the WeirdSE Webisode Series which is available to corporate customers at

Contact Information
Sales Edutainment, Inc
Stephen Ottana

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