Brooklyn, NY, March 26, 2011 --(PR.com
)-- Blanket America, a textile manufacturer and charitable outreach organization, recently expanded its online network to include a microsite, www.BlanketAmericaGives.com. An offshoot of www.BlanketAmerica.com, the new website enables visitors to sign up for the Blanket America email list and encourages the company to "blanket" their states. Users can also "like" the new website on Facebook to help Blanket America reach an even wider online audience.
"Every little bit helps. By nominating their states, people can have a positive impact on their communities. Making a difference does not have to mean signing a check for a large sum of money. That of course, is wonderful, but any little act to improve quality of life can make a profound difference for the better. That is why the Blanket America trucks don’t just deliver blankets; they deliver hope," said Elizabeth Brown, co-founder of Blanket America.
Users can also shop Blanket America’s full inventory on www.BlanketAmericaGives.com; like the main website, the microsite operates under the BUY 1, GIVE 1 donation model, giving a blanket to an organization or individual in need for every item purchased.
Beyond the store, www.BlanketAmericaGives.com also features a video section where customers can see their money at work. Shot in black and white, the videos are like a modern WPA artist’s rendering of poverty and economic struggle in America. The shorts show the viewer his neighbor’s need, but also how Blanket America is addressing that need, one blanket at a time.
"A blanket does not just keep a person warm. It offers that individual - be he a child or an adult - comfort. A woven blanket is something that is his; it belongs to him. It offers security and familiarity, and a sense of place," Brown said.
47 million Americans currently live below the poverty line. Blanket America has been going from state to state "blanketing" areas in need and documenting the journey via blog posts and videos. The Blanket America truck recently traveled to Oklahoma and delivered 13, 000 blankets to Hope House’s Children’s Shelter, an organization that had thousands of dollars of funding cut, among other locations. Representatives of Blanket America personally distributed fleece blankets to children at the shelter.
Formed by the major textile manufacturer for JC Penney, Macy’s, and other major retailers, Blanket America sells blankets, cotton sheet sets, and textiles online at www.BlanketAmerica.com. The company pioneered the unique BUY 1, GIVE 1 model, empowering consumers to provide immediate aid to those in need. Blanket America also offers its high quality textiles at up to 80% off of listing prices, so shoppers can save money while contributing to the poverty relief.
Blanket America was founded on the principle that consumers want to help others and will help others if presented with a trustworthy opportunity to do so. Blanket America also has a transparent giving policy; instead of giving a portion of the proceeds to a charity, Blanket America supplies a tangible product - a woven blanket to a person in need.
Blanket America has been featured on CBS, NBC, News Channel 12 and in many other syndicated news programs. To watch the videos, see the news clips or learn more about Blanket America, visit www.BlanketAmerica.com or go to www.BlanketAmericaGives.com. Find Blanket America on Twitter www.twitter.com/BlanketAmerica or support Blanket America on Facebook at www.facebook.com/BlanketAmerica.