London, United Kingdom, April 06, 2011 --(PR.com
)-- Research carried out by leading shop display supplier Displaysense has revealed that retailers can significantly increase sales by selecting the right product display stands.
The company's research focused on customers that sell high-value products and that have recently purchased glass display cabinets
It monitored sales following the introduction of the glass cabinets, which replaced shelving units and open-faced cabinets in many of the stores. These were used to showcase valuable products such as jewelery and fine china plates.
The benefit of switching to a glass display cabinet was staggering, with eight out of ten retailers experiencing up to a 25 percent increase in sales from the products on show in the new cabinets, compared to their previous displays, Steve Whittle, marketing director at Displaysense reveals.
"One retailer who sells china tableware was using wooden countertop displays to show off its products and customers had full access to the items. The shop wanted to change to a glass display cabinet initially to protect its products from getting damaged."
"Whilst many of the retailers we spoke to primarily opted for glass display cabinets for protection, they soon realised that there are a wealth of additional benefits," Mr. Whittle states.
He notes that one of the reasons for the improved sales figures following the introduction of glass display cabinets is the change in customer perception of the items on show.
"Glass display cabinets not only display and protect the goods inside, but they can enhance the product's appearance and increase its perceived value for consumers - a belief which is backed up by the results of our survey," Mr. Whittle comments.
"Although the retailers we questioned did not actually increase their prices, the higher perceived value of the goods makes customers believe they are getting better value for money, which in turn led to a rise in sales," he adds.
However, Mr. Whittle points out that restricting customer access to products is not a universal approach and stresses that there are some situations where shoppers need to be able to touch and feel the items on display stands
"Electrical goods such as televisions and phones have a much more functional appeal and so require a display where customers can try the products and do not have to ask on sales staff to get a closer look," he asserts.
Mr. Whittle advises any retailers looking for new displays to think carefully about the products they stock and their customers' requirements.
Mr. Whittle continues: "Our customer service team is always on hand to assist retailers in selecting the right display stands for their needs. We pride ourselves on the choice we can provide our customers from our extensive range of display products and we only want to help customers increase their sales by offering them the right display product."
Displaysense has been working in the shop displays sector since 1978 when it started out in Hertfordshire. Since then, the organisation has grown substantially and now manufactures its extensive range of products in 25 countries around the world.
Orders can be shipped anywhere in the world and the company constantly seeks to update and improve its offerings. Following a philosophy of choice, value and service, Displaysense's customers can rest assured that they will receive the best products from the leading shop display and fittings retailer.
For further information about the products and services offered by Displaysense, please contact:
Tel (UK): 0845 200 8139
Tel (Int): +44 (0)1279 460 460