London, United Kingdom, April 06, 2011 --(PR.com
)-- Hitachi Data Systems, the mid-range and high-end data storage systems, software and services wholly owned subsidiary of Hitachi, Ltd. (FTSE: HIA1) have hired specialist agency The Blogshop to fulfill their blogging requirements for their IT Operations Analyzer software.
Established in 1989, Hitachi Data Systems have been providing information technologies, services and solutions to deliver a compelling Return On Investment for every customer for over two decades.
One of the company's most recent products, IT Operations Analyzer is systems monitoring software for mid-sized organizations and provides in-depth monitoring and reporting features in a format that is appealing to IT professionals yet usable by most with a basic understanding of IT systems, due largely to its user-friendly and intuitive interface.
Rachel Taylor, EMEA Marketing Manager for Hitachi IT Operations Software explains, “We understand the importance and value of having an established online presence and a way to communicate with our audience. We are extremely pleased to be working with The Blogshop. After contacting numerous digital agencies to discuss our requirements for blogging and the growing of our IT Operations Analyzer brand and reach online, none offered the potential results that we were looking for. It was only after speaking to The Blogshop that we truly felt their experience, dedication and professionalism could deliver the results that we wanted. IT Operations Analyzer is a product that we strongly believe all organizations that are experiencing higher than desired system down time, shrinking resources and increased customer service level demands can benefit from. Whether they’re aware that systems monitoring software is available or not. It’s because of this reason that we want to inform as many people as we can about the software and its capabilities, and we now do this extremely successfully via The Blogshop.”
Developing a dedicated microsite for Hitachi Data Systems, The Blogshop are focusing on raising the awareness of the brand and software by producing blog posts that provide useful, informative and fresh content.
With the understanding of how important business blogs are growing rapidly, Rachel Pattison, founder of The Blogshop, commented, “It's fantastic that Hitachi Data Systems have chosen The Blogshop to develop their brand and presence online and we are delighted to be able to work with such an established and widely revered technological organization, especially one who truly understands the importance and effectiveness of business blogging.”
Founded in 2011, The Blogshop steps away from the traditional online medium of focusing on standard Search Engine Optimization practices and turns their attention to building a company's brand and increasing their company-client communication through effective business blogging.
About The Blogshop
The Blogshop is a dedicated blogging organisation founded in 2011 by senior public relations and marketing specialists who saw a real need for a specialist service to businesses of all sizes.
Aiming to form integral partnerships with organizations rather than act as an external resource, The Blogshop focuses on perfecting and developing a company's online presence through the creation and delivery of effective blog posts.