RAD Mobile Backhaul Equipment Available to NECA Members for Broadband, Ethernet Applications

RAD is working with National Exchange Carrier Association to offer special pricing to members for RAD equipment in backhaul, Smart Grid, Carrier Ethernet, and other applications.

Mahwah, NJ, April 07, 2011 --(PR.com)-- RAD Data Communications announced today that its full line of Carrier Ethernet, Mobile Backhaul, and Multiservice Access solutions will be available to NECA members for the implementation of broadband and Ethernet applications. NECA companies and their affiliates can get better pricing and support through the program when using RAD Data Communications products in applications such as wireless backhaul, Smart Grid, and Carrier Ethernet.

“RAD Data Communications provides equipment and support which will help our members serve the growing Ethernet market for small business and wireless backhaul,” said Sal Talluto, NECA’s Director of Network Technologies and Services Planning.

RAD’s product portfolio encompasses extensive support for legacy services combined with ongoing leadership in defining and producing the standards and capabilities of next generation networks and services such as Carrier Ethernet and Smart Grid applications. While some of RAD’s solutions are pure plays in legacy or next-gen environments, many of the solutions bridge the gap between legacy and next-gen.

For example, pseudowire – a RAD innovation – enables operators to transport legacy TDM circuits over next-gen IP/Ethernet networks. Many mobile operators have seized on pseudowire technology as a cost-effective means for backhauling cellular traffic from their towers. Similarly, many organizations and providers use RAD’s Ethernet bridging technology to extend Ethernet services where only TDM/SONET infrastructure exists. RAD’s evolutionary approach greatly alleviates the CapEx and OpEx pains associated with a forklift upgrade to an all-IP/Ethernet network.

These evolutionary technologies complement RAD’s commitment to be at the forefront of Carrier Ethernet and Smart Grid applications. NECA and RAD are both members of the Metro Ethernet Forum (MEF). As long-standing members of the MEF and the Utilities Telecom Council, RAD has helped drive the innovation and adoption of the standards and capabilities in these burgeoning technologies.

“We’re excited to enter into this partnership with NECA; we recognize the important service that NECA provides for their membership and for the communications industry overall,” stated RAD President, Uri Zilberman. “With RAD solutions deployed in service provider and enterprise networks across the U.S. and the globe, we have developed a keen understanding of operator requirements and how to help organizations translate those requirements into profitability.”

For more information about the program contact Doug Fiumara at dfiumara@neca.org or at 973.884.8143.

About RAD
Founded in 1981, RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, utilities, transportation, and enterprise networks. The company's installed base exceeds 11,000,000 units and includes more than 150 carriers and operators around the world, including AT&T, China Mobile, Deutsche Telekom, France Telecom, Hutchison, Orange, Telekom Austria, TeliaSonera, Telstra, T-Mobile, and Verizon. RAD is an active participant in industry organizations such as the IETF, Broadband Forum, ITU, and MEF. Its customers are supported by 31 offices and more than 300 channel partners in 165 countries. RAD’s environmental management system is ISO 14001 certified. Its operations facilities and processes comply with the industry’s most stringent standards and are completely non-polluting. RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.

About NECA
Based in Whippany, New Jersey, NECA is a membership association of U.S. local exchange telephone companies, dedicated to keeping customers connected on state-of-the-art communications networks. Our services help more than 1000 members across rural America deliver voice, video and data on high-speed multi-use broadband systems.

RAD Data Communications
Kevin Tanzillo