Canidae Pet Foods Announces a Second Can Rack System to Increase Sales for Independent Retailers

Unveiling its most recent initiative to support the independent retailer, Canidae Natural Pet Food Company has designed and produced a second custom can rack to help its retailers grow their businesses through increased sales of canned cat food.

San Luis Obispo, CA, April 07, 2011 --( Canidae Pet Foods announced today a new can rack dispenser system to its network of over 7,000 independent pet retailers throughout North America. This is the company's second in a series of automatic can rack dispensers designed to display their products at retail.

The company's first can rack system, released last year, was designed to showcase its canned natural dog food products. This second display unit is made to display the company's Felidae line of canned natural cat food. Both display systems are designed and built by the company itself.

Director of Marketing for Canidae, Jim Mantych, commented, "Early last year, we undertook the design and production of a can rack to display all of our 13 ounce canned canine formulas. Well, it was a big success with our independent retailers, helping them boost sales by offering an attractive display, and making their workload a little lighter as the display automatically feeds the next can to the front as customers make purchases.

"When we saw that our investment in building a can rack system was paying off big in increased sales for our independent retailers, we set to work designing a similar system for our canned cat food products," said Frank Hon, Director of Operations for Canidae, who continued, "Once that rollout is complete, we plan to offer two more can racks, one for both our dog and cat 5.5 ounce can lines. Our products are only available to independent retailers, so it is our mission to provide them with the tools they need to compete on the same playing field as big box stores and mass merchandisers. No other pet food company offers these businesses the unparalleled level of support we do."

The company spent over a year developing these innovative can rack dispensers completely from the retailer's perspective. They are built solid, offer convenience to the customer, save the retailer from having to face shelves, and help lend a look of professionalism to their store. Leading independent retailers understand that half of their dry food customers also feed canned. These tools makes it easy for them to quickly add a great looking can rack display to either the shelf or end cap.

Canidae Pet Foods has a tradition of providing unmatched support to the independent pet food retailer. Mantych commented, "Supporting the independent retailer is our guiding principle. As one of the last major independent pet food companies, we are constantly developing new and better ways to give the independent retailer what they need to be successful. Everyone here at Canidae understands the importance of giving them the support they deserve. It's how we've become the independents' trusted brand for going on 15 years."

Made in the U.S.A., the Felidae can rack holds all five of the 13 ounce Felidae canned formulas for cats, providing increased visibility and convenience to the consumer. The rack has drop down doors for quick reloading, holds 15 cans per compartment and arrives completely assembled.

About Canidae Natural Pet Food Company

Founded out of love for pets and animals, Canidae Natural Pet Food Company manufactures and distributes a complete line of healthy meat-based, holistic, natural dog food, cat food, and gourmet pet treats. Canidae products are sold worldwide through independent pet food retailers including over 7,000 locations throughout the United States and Canada. A trusted brand since 1996, the most recent information about Canidae and its line of healthy pet products is available by visiting

Canidae Pet Foods, Inc.
Jim Mantych
800-398-1600 ext 519