Survey Reveals What Business Leaders Won't Leave Home Without travel survey uncovers some surprises in the overhead lockers of .the UK’s top business people-

London, United Kingdom, April 08, 2011 --( A recent survey of UK business leaders* has revealed the contents of their corporate travel bags. CEOs, MDs and Chairmen from some of the UK’s top companies were invited to participate in the research which was undertaken by Clarity, an independent online survey company, and commissioned by leading online private jet booking network

Participants were asked about the three most important items on their packing list, with the most popular answers: Phone or smartphone (30%); laptop (23%); clothes/accessories (10%) and passport (7%). However almost a third of business leaders (30%) cited other "must-haves" beyond these travel staples including: gym wear; contact lenses; noise suppression headphones; family photos and condoms.

The survey also quizzed the business leaders’ about other aspects of their business travel including experiences of different modes of transport; impact of technology on travel arrangements; and travel frustrations. Overall the message about business travel was a positive one: Despite gripes about airline inefficiencies and wasted time, a significant majority (69%) said that they enjoy travelling on business overall. Private aviation ranked as both the most efficient (scoring 3.54 out of 5) and the most enjoyable mode of transport (scoring 4.32).

Commenting on the results, Adam Twidell, CEO and founder of, said: “Someone’s packing list can give a fascinating insight into their feelings about travelling in general. While the most popular items were those which allow business leaders to stay in contact with the office, other important or familiar items from home were also deemed key to their travel experience.”


Notes to editors:

* The Business Leaders Corporate Travel Survey was conducted in March 2011 by Clarity UK (, and commissioned by 105 responses were generated from e-mail target data of UK CEOs, MDs and Chairmen of companies with £100M+ turnover and targeted social media invitations.


PrivateFly is an online booking network that makes it quicker, easier and more cost effective to arrange private jet charter.

With over 2700 operators registered worldwide, PrivateFly is the only online aggregator for private jet charter in Europe.

PrivateFly combines online efficiency and transparency with offline expertise to offer a full-service VIP charter service to direct customers and partners. The bespoke software has been created in-house specifically to meet the needs of charter customers and operators. In 2010 PrivateFly launched the world’s first iPhone application to provide instant private jet pricing on a mobile phone. was recently awarded Website of The Year in Flight International’s ‘Webbies’ awards which recognise online excellence across the whole of the aviation industry - the judges describing it as “the iTunes” of aviation. It was also announced as one of the Smarta 100 companies 2010, by a judging panel including Dragon’s Den’s Deborah Meaden and other leading entrepreneurs, such as Bebo founder Michael Birch.

Founded in 2007, PrivateFly is based in St Albans, Hertfordshire and in 2010 secured first round investment funding to expand the business within the UK and selected international markets.

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Viv Diprose