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iMovee Has Selected Expway Mobile DTV Middleware Solution

iMovee, a Telefusion company specialized in Mobile TV, announced today that it has selected Expway Mobile DTV middleware solution to enhance its Mobile DTV Dongle – "Mobeo" and App with EPG, Advertising and Audience Measurement.

Las Vegas, NV, April 10, 2011 --( iMovee Telefusion App enables Mobile broadcast TV, Video On Demand, socially interactive TV as well as DVR on cloud on any Mobile device. iMovee has solutions for all global Mobile TV broadcast standards. iMovee product will be launched in September this year.

“A device maker needs differentiating features to attract consumers and this is definitely a key aspect of iMovee offer. But iMovee also clearly understands the dynamics of this market and that their device should allow broadcasters to generate revenues. Just a 'Tiny TV' is not enough! Their App will now be able support rich EPG, advertisements and audience measurement capabilities. So that broadcasters will be able to promote their content and generate business with Mobile DTV,” stated Claude Seyrat, VP Marketing & Strategy at Expway.

Expway middleware enables manufacturers to enhance their basic TV into a user-friendly one, packed with features, and in accordance with broadcasters requirements.

“We wanted to provide more value to our consumers by enabling Telefusion for Mobile TV. Telefusion combines Mobile broadcast, Streaming, socially interactive TV as well as DVR on cloud. These features allow us to continue differentiating ourselves from competition,” said Maxel Rapheal, CEO, at iMovee. “Expway allowed us to integrate advanced features in a very short time span which was in line with our product launch strategy: EPG (Electronic Program Guide), Interstitials advertisements, pushed RSS-feeds, PushVOD are now 100% part of our product capabilities. So that broadcasters can actually generate revenue!” he confirmed.

Among the large number of features provided by Expway middleware, iMovee was particularly interested by the experience and the quality of the deliverables: “Very few companies have the capability to develop, test and validate a mobile DTV middleware as Expway did for the last 5 years. Even more, with Expway solution, we can even have a feedback on how the users are using our application and what they are watching. It gives us a clear advantage over competition on what to do to improve our products. Expway was clearly the best and the safest technology path for us,” Maxel Rapheal said.

iMovee (
iMovee Corp is a leading Silicon Valley based Mobile TV technology company providing innovative Mobile TV products and solutions for global markets. iMovee has redefined the concept of personal entertainment through "Telefusion" by combining live broadcast TV, Streaming Video On Demand, Socially interactive TV and Digital Video Recording on Cloud on the go. iMovee works with major global broadcasters enabling free and premium services across all standards such as ATSC MH, CMMB, DVB T/H, T DMB and ISDB T.

Expway (
Expway is the world leader in Interactive Mobile DTV Solutions for broadcasters, telecom operators and device manufacturers. Its products have been adopted in more than 15+ commercial deployments in the US, Europe, Japan and Asia. With Expway ’s FastESG™ solution, Mobile DTV is much more than just a "Tiny TV" -- and it is stickier than ever. Expway ’s strong mission is to provide its customers with the best tools to generate more revenue and to reduce CHURN.

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Tresa Antony

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