Naperville, IL, April 11, 2011 --(PR.com
)-- Mama Bracelets has opened their product line to help support fundraising efforts for those interested in raising money and walking away with something to remember the event by; namely a beautiful bracelet or necklace handcrafted by Mama Bracelets.
"Our comprehensive marketing plan is simple yet effective," states Michael Casten (PR Director, Mama Bracelets), "we gather information from interested parties about their particular fundraiser, the organization they are working through, and what kind of bracelet/necklace they would like us to design. From there we launch an education campaign on our blog and Facebook Page (inviting our customer to do the same). We have a week of installments (featured articles and the option for a YouTube video) that are designed to educate the readers about the circumstances surrounding the event. For example, we launched a SIDS Awareness campaign and reported on research, prevention, how to deal with siblings of a child lost to SIDS, and ways people can help those they know who have lost a child to SIDS. Of course, within this all, we advertised the bracelet (The HALO Bracelet) and how it will benefit the fundraiser."
Mama Bracelets tells us that those who have participated in the education aspect of the campaign and went on to purchase a bracelet in support of the specific cause have expressed their sincere gratitude for an opportunity to learn, donate and be able to have a "keepsake" to remind them of the importance of helping others.
"It gives them a sense of community; it reaches out to those who have travelled the same paths as others, and it allows people to remember what is really important to them," says Mama Bracelets owner, Lindsay Casten.
"We have a simple chart that allows a person to see what they are getting from us. Basically we donate 10%, 15% or 20% based on actual sales of a support bracelet/necklace," explains the PR Director.
Visit Mama Bracelets at www.mamabracelets.com and browse their impressive website; write them an e-mail at their customer service address about your fundraiser and they will get back to you very quickly.