Cenergy Announces the 2011 Beard-a-Thon®, Joined by Remington®, Hockey Fans Invited to “Grow One for the Team”

Beard-A-Thon®, supported by Remington®, invites hockey fans across the US to join us in a great hockey tradition and grow their own playoff beards for the 2011 Stanley Cup® Playoffs, while supporting charities across the county.

East Aurora, NY, April 13, 2011 --(PR.com)-- Beard-A-Thon®, proudly supported by Remington®, invites hockey fans across the United States to join in a great hockey tradition and grow their own playoff beards for the 2011 Stanley Cup® Playoffs. In addition to participating in a great hockey tradition, beard growers will also be raising money for charities across the county.

In the past two seasons, over 15,000 fans have participated in the Beard-A-Thon® program raising over $650,000 for local charities. This season, the goal is to raise $1 million dollars with thirteen NHL clubs participating in the program.

“We are proud to align with such an honorable cause led by these 13 NHL teams,” said Drew Fiorenza, Vice President of North American Sales and Marketing at Remington. “By sponsoring Beard-A-Thon, we hope to grow the recognition of the program by getting our grooming-focused consumers involved, and ultimately, help surpass the $1 million dollar goal for this year.”

To participate in the Beard-A-Thon simply log onto www.beardathon.com, choose your favorite NHL team, and invite family, friends and business associates to pledge their playoff beards. By receiving pledges, participants promise not to shave until their team wins the Stanley Cup® or is eliminated from the playoffs. Fans who are unwilling, or unable, to grow playoffs beards, can also pledge their favorite player, other local celebrities, or build their own beard with the “Build-a-Beard” web application.

“The intensity, both on and off the ice, goes to a whole new level in the playoffs. The Beard-A-Thon gives fans a chance show their passion and raise money for charity,” stated John Cimperman, the Principal of Cenergy, a New York based sports marketing agency that manages the program.

This season’s participating clubs are the Buffalo Sabres, Detroit Redwings, Philadelphia Flyers, Boston Bruins, Washington Capitals, San Jose Sharks, Los Angeles Kings, Nashville Predators, New York Rangers, Phoenix Coyotes, Tampa Bay Lightning and defending Stanley Cup Champion, Chicago Blackhawks.

For more information on the Beard-A-Thon, log onto www.beardathon.com. All donations to Beard-A-Thon are tax deductible.


About the Playoff Beard:
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the four-time Stanley Cup Champion New York Islanders started the tradition in the 1980s. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.

About Remington:
Remington® is “How the World Gets Ready.” A global leader and manufacturer of men's and women's grooming and styling products, Remington is an innovator of affordable hair care, electric shavers, wet shavers, wet shave products and body groomers and trimmers, and is a subsidiary of Spectrum Brands Holdings. For more information about Remington, visit www.remingtonproducts.com or become a fan of Remington Red Chair Ready and Remington Hair Care & Grooming on Facebook.

About Cenergy:
Cenergy is a full-service brand-activation firm specializing in packaged goods and entertainment marketing. In addition to traditional advertising, Cenergy delivers event marketing, sales promotion and sponsorship-activation services to clients. To learn more about Cenergy, visit www.activatingbrands.com.
Cenergy Communications
John Cimperman