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Innovation Direct, Inc.

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Innovation Directâ„¢ Designated as Official Marketing Representative of Toilet Bowl Focal Images Invention

Miami, FL, April 13, 2011 --( An innovative new patented product designed to improve the bathroom experience for adults and to more effectively potty train children, the Toilet Bowl Focal Images, has been developed by Gloria Holland of Portsmouth, Virginia. Through its unique and patented design, the Toilet Bowl Focal Images help male users aim their urine flow correctly and accurately while engaging them in competitive fashion. It also enables children to practice using the bathroom in a tidy and hygienic manner.

The Toilet Bowl Focal Images will have several design options, as envisioned by the inventor. The version designed for adult males will consist of a bullseye target design with varying colors and point values. The artwork will extend in circular fashion outward from the bottom of the toilet bowl up to its outer rim, where the toilet seat would normally rest. Point values will begin at -25 for the area of the outer rim and would increase in increments of 25 points each every few inches, with a perfect 100 point value for the lowest area of the bowl.

As envisioned by the patent holder, a different design option containing aesthetically pleasing images aimed at women and young children would also be made available, in order to expand the potential market for the product. Further details can be provided by patent holder to any potential licensees under the appropriate terms and conditions of confidentiality.

The Toilet Bowl Focal Images will be colored into the ceramic toilet bowl by the manufacturer and then glazed and fired for a permanent, moisture-resistant image. The area will offer the benefit of being easy to clean during the customary toilet sanitizing process.

Gloria Holland applied for a U.S. utility patent on the Toilet Bowl Focal Images in May 2006, and was granted U.S. Utility Patent # 7,373,673 B1 in May 2008. The inventor now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement.

In November 2010, Holland contracted Miami, Florida-based patent management services leader Innovation Direct™ to represent the Toilet Bowl Focal Images to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the patented products that it represents through participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Toilet Bowl Focal Images and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at

About Innovation Direct™: Miami, Florida-based Innovation Direct™ is in its 15th year as a leader in the field of new product licensing and intellectual property transfer.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000

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