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ExperiencePlus! Bicycle Tours

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ExperiencePlus! Gives New Meaning to B&B on New Bicycle, Beer, Brewery Tour of Belgium with Jeff Lebesch

Master brewer Jeff Lebesch, founder of New Belgium Brewery (think Fat Tire) and former owner, will be the VIP host and expert accompanying the August 23-Sep 2 insider’s tour.

Ft Collins, CO, April 14, 2011 --( B&B just took on a whole new meaning. Now it’s bikes and beers with ExperiencePlus! Bicycle Tours ( teaming up for a VIP biking tour of Belgium with Jeff Lebesch, founder and former owner of New Belgium Brewing also from Fort Collins, CO.

Master brewer Lebesch, founder of New Belgium Brewery (think Fat Tire) and former owner, will be the VIP guest and expert accompanying the 2011 August 23-Sep 2 insider’s tour giving guests special entrée to brewery experiences often difficult to access by the general public. A shortened 8 day tour version is also offered August 23-30, 2011.

“Anyone who loves to drink beer or who is captivated by the notion of making beer will be in hops heaven on our new Bicycling Belgium’s Best Breweries Tour,” said Maria Elena Price, ExperiencePlus! Bicycle Tours Co-Owner and Manager.

The tour begins and ends in Brussels after cycling some 30 to 55 miles a day, for a total of up to 173 miles over eight days and 277 miles over 11 days. WWI battle and historical sites, the UNESCO World Heritage sites of Brugge and Tournai, Trappist breweries and Lambic beer (famous for wild yeast fermentations producing a sour beer) are included on the tour. The rates include use of a quality 27-30 speed bicycle, accommodations, breakfasts, some dinners, guided brewery visits and beer tastings with dinner, transfers to and from Brussels and more.

“I have been frequently asked to lead a bike and beer culture tour of Belgium similar to my pre-New Belgium inspirational trip, but the logistics of organizing such a tour are more than I wanted to tackle,” explains Lebesch. “When I was approached by ExperiencePlus! I thought the combination of their excellence in tour management and my ideas on a fun and enlightening bike and beer tour was a perfect fit.”

The tour has been scheduled to also coincide with the annual Brussels Beer Festival Sept 3-5, 2011. The 8 day Bicycling Belgium's Best Breweries cycling tour is priced at $3,395 per person, double; $500 single supplement. See:

The 11 day Bicycling Belgium's Best Breweries Plus! tour is priced at $4,595 per person, double; $600 single supplement. See:

About ExperiencePlus! Bicycle Tours
No North American company has been running European cycling tours longer than ExperiencePlus! Bicycle Tours ( Launched in Italy in 1972 the Colorado-based company now offers global cycling tours immersed in local character to 20 countries on five continents. Throughout the years as the business and industry has evolved ExperiencePlus!’ roots as a family business have remained strong. Authentic, experienced, self-paced and engaging were the ethos of parents Rick and Paola Malpezzi Price which have now been passed down to their daughters and current directors Monica and Maria Elena Price.

Standing behind their beliefs, ExperiencePlus! is the only adventure cycling company that issues a 10-point Customer’s Bill of Rights outlining what clients can and should expect while pedaling on a company tour. Their cultural cycling programs engage tour leaders who are expert cyclists and trained cultural interpreters, guiding guests on innovative routes and immersing them in off-the-beaten-path experiences. Tours in 2011 go to Argentina, Australia, Austria, Canada, Chile, Costa Rica, Croatia, France, Greece, Hungary, India, Italy, New Zealand, Poland, Slovakia, Spain, Turkey, United Kingdom, USA and Vietnam.

A company division, BikeRentalsPlus!, a partnership with BikesPlus! SAS in Italy offers bicycle rentals in over 100 locations in Italy and France along with competitively priced self-guided tours and customized options for a variety of cycling vacations.

ExperiencePlus! is a 2010 recipient of National Geographic Traveler magazine’s 50 Tours of a Lifetime for its Cycling the Camino de Santiago: Roncesvalles to Santiago adventure. Recognized for her visionary work within the industry, Monica Price has been named to the Adventure Travel Trade Association Advisory Committee for the 2011 Adventure Travel World Summit to be held October 17-20 in San Cristóbal de las Casas, Chiapas, Mexico.

For photos, interviews and more information please contact:

Sara Widness / 802-234-6704 /
Dave Wiggins / 303-554-8821 /
For a Portfolio of Past News Releases Visit:
Follow Widness & Wiggins PR on Twitter:!/BoulderDave

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ExperiencePlus! Bicycle Tours
Dave Wiggins

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