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Market Leader Live - an Entirely New Approach to Business English Learning

London, United Kingdom, April 16, 2011 --( Pearson and are pleased to announce an innovative collaboration that takes textbook-based learning to a new level. Market Leader Live transforms the case studies from the bestselling Market Leader Business English series into an interactive, social, online 3D experience. It provides students around the world with a unique opportunity to use English in the actual situations they are preparing for, allowing them to practice and learn with qualified teachers – and network with each other – in a controlled, business-focused environment.

Market Leader Live classes take place online in English City, where students are able to experience business scenarios in a way that is not possible in a classroom environment, bringing detailed case studies to life in a 3D world – be it negotiating in the boardroom, pitching for an advertising agency, or research and development for a fashion house.

Market Leader Live will transform the way people learn:

It provides students with the ultimate contextual, immersive environment
It offers the opportunity for Business English students to network, practice and learn with other students from around the world
It is flexible: students can connect to Market Leader Live at any time, 24 hours a day, 7 days a week
It gives access to Pearson’s authoritative business sources, including the FT
Classes are conducted by experienced Business English teachers from the UK, US and Australia

Stephen Nicholl, Editorial Director, Business English at Pearson said, "We were impressed by Languagelab’s ability to move the Market Leader case studies into an entirely new learning space, which we believe will offer students a level of interaction not seen before in Business English learning."

David Kaskel, CEO and founder of, said "Bringing together Pearson’s massive experience and market knowledge together with our unique and cutting-edge approach to online learning is going to revolutionise the way people learn. It is a partnership that I am very excited and proud to see come to fruition."

David Kaskel is available for interview.

If you would like to find out more about’s teaching or take a tour of English City, please email

Market Leader Live classes will be online over the coming months – to find out more, go to

About Languagelab:

Languagelab is the company behind English City, a unique online English learning environment revolutionising the way the world learns to speak English. English City harnesses the best in virtual world technology, games-based learning, the social web, and engagement focused methodology to offer students an unparalleled experience.

Students can learn and practice English in real time with qualified native speaker teachers and actors in a wide variety of virtual spaces, including cafes, offices, training rooms, hotels, restaurants, an airport, teachers’ homes, and theatres. They can dance in virtual nightclubs, attend art openings in virtual galleries, and even play in virtual football games. In the past five years it has grown from a small colony to a thriving boomtown, attracting significant investment from experienced tech investors, and visited by thousands of students from over seventy countries around the world.

About Pearson Education

Pearson Education is part of the global media and education group Pearson, and a sister company of Penguin and the Financial Times newspaper. Every day Pearson Education's books and learning tools help people around the world to grow their knowledge, develop their skills and realise their potential.
Marcus Allender / Marketing Manager


Tel: +44 (0)20 3239 3341 Mob: +44 (0)7500 800699
Contact Information
Marcus Allender
+44 020 3239 3341
+44 (0)7500 800699

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