Sara Larch Joins Greenbranch Publishing as Director of Strategic Sales

Phoenix, MD, April 18, 2011 --( Greenbranch Publishing, announced today the appointment of Sara Larch, MSHA, FACMPE, as Director of Strategic Sales. Ms. Larch is Past Board Chair of the Medical Group Management Association and Past President of the Academic Practice Assembly and the Association of Managers of Obstetrics and Gynecology. She is a published author and a nationally-known speaker on topics including practice operations, billing and reimbursement, physician governance and women’s leadership.

Ms. Larch will head up custom publishing as Director of Strategic Sales and sell Greenbranch Publishing’s premier editorial content to the healthcare industry including the practice management industry, hospitals, academic institutions, biotech, and medical device and pharmaceutical companies.

"The Journal of Medical Practice Management® has a 26-year track record of providing the information that physicians and administrators need to help their practices thrive," said Nancy Collins, President of Greenbranch Publishing. "We are enthusiastic about Ms. Larch joining our team to promote our stellar educational practice management products through customized journal programs, branded copies of our books, licensing of our content and Webinar sponsorship.”

“With our robust list of practice management book titles including such best-sellers as Secrets of the Best-Run Practices by Judy Capko and The Field Guide to Physician Coding by Betsy Nicoletti, we are pleased to provide practical and non-biased information to help physicians and their managerial staff members.”

Sara Larch has more than 30 years experience in medical group operations including private practices, large group practices, non-profit health systems, academic medical centers and physician faculty practice plans. Her primary expertise is in physician practice management and managing the revenue cycle from the front end to getting paid – including reimbursement analysis.

Ms. Larch can be contacted at:

Sara Larch, MSHA, FACMPE,
Director of Strategic Sales
Greenbranch Publishing, (800) 933-3711,

About Greenbranch Publishing

Greenbranch Publishing, with headquarters in Phoenix, Maryland, is a privately held firm founded in 1998. The company is a leading media company and publisher of medical practice management titles, including the 26-year old The Journal of Medical Practice Management®, electronic media and audio conferences for physicians, practice administrators and office practice managers. More information can be found at,,;,

Greenbranch Publishing
Nancy Collins
800 933-3711