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evocos Launches White Paper on the Use of Twitter as an Event Communication Platform

evocos event software provider launches new white paper advising event managers on how Twitter can be used as an effective event communication tool.

Guildford, United Kingdom, April 17, 2011 --( Event software provider evocos, has today released a new white paper, helping event managers understand how they can improve their event communications using Twitter.

The ten page white paper, titled “The Benefits of Twitter to the Event Management Industry; Improving Communication Before, During & After Events with Twitter,” is a definite report on the strategies and tools for effectively using Twitter as a communication tool. It examines how those in the events industry can take advantage the social networking platform to help solve common communication issues, as well providing additional event value to delegates.

The white paper includes the following sections:

What are the main communication issues faced by event managers?
Additional communication problems
Introducing Twitter as an effective communication platform
How can Twitter be used?
Generating a high quality network
What to tweet about
Managing your Twitter account
Responding to negative Tweets
Tools to help manage your Twitter account
Mobile tweeting
Twitter and event management software

Commenting on the white paper, Kate Oxton evocos Marketing Manager said; “Harnessing the power of Twitter as a supplementary communication platform can provide a huge amount of value to all those involved with events. Event managers, delegates, presenters, exhibitors and sponsors will all benefit from the improved levels of engagement and involvement that Twitter can provide. This white paper can be used as a guide for those who already use Twitter and want to ensure they’re making the most of it and for those just beginning or thinking about using Twitter. It includes best practice advice, tools and strategies companies can use to improve their events.”

To download the white paper, please visit the evocos event software website:, email or call 0800 369 8677.

Contact Information
Kate Oxton
0800 369 8677

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