Neptune, NJ, April 20, 2011 --(PR.com
)-- When companies are considering launching a product into the market or marketing the product through club road shows or sampling events, today’s reality is that they will need to incorporate “New Media Marketing” into their plan. Put simply, new media marketing is online marketing. The key is understanding how to effectively blend new media with classic brand marketing.
BPI Brand is leading the way in this fusion marketing.
BPI Brand, a leader in the classic brand marketing industry, has opened a new division. Since, 1992 BPI Brand Marketing has been providing sales representation and marketing to many companies including Odwalla, Bellatoria, Reeds and Godiva Chocolates.
BPI Brand has partnered with Cote, LLC- “New Media Marketing for the Rest of Us” - in order to provide their clients with cutting-edge solutions to their marketing problems. Forged in the cauldron of hands-on internet marketing, Cote, LLC brings a fiercely aggressive online marketing strategy to BPI’s already long-established reputation for excellence.
As a recent study by Mashable.com made clear, new media marketing is swiftly becoming the wave of the future. The problem for many businesses, however, is that they simply do not know where to begin:
...small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels. So while half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.
BPI Brand and Cote, LLC together will customize your company’s terrestrial and online personality and dramatically increase your visibility, with the ultimate outcome being more customers through your doors…whether actual or virtual.
Chris Barry CEO of BPI Brand states, "We welcome Cote, LLC to our team of experienced professionals and look forward to offering our current and new clients the offer to extend their brand reach to consumers worldwide."
BPI Brand Marketing and Sales