Fuentek Consultants to Lead Social Media Training for Tech Transfer at FLC National Meeting

Federal Technology Transfer Professionals to Gain Insights and Useful Tools on Integrating Social Media

Apex, NC, April 21, 2011 --(PR.com)-- Fuentek, LLC (http://www.fuentek.com), a local technology consulting firm that provides intellectual property and technology transfer services, has announced that Laura A. Schoppe, president, and Karen Hiser, senior consultant, will lead a half-day preconference training at the 2011 National Meeting for the Federal Laboratory Consortium for Technology Transfer on Monday, May 2, in Nashville, Tenn. The FLC is the nationwide network of federal laboratories that provides the forum to develop strategies and opportunities for linking laboratory mission technologies and expertise with the marketplace.

The training will discuss how to tailor and integrate social media tools into FLC members’ communications and marketing strategies. The interactive session will provide opportunities for attendees to work through real-life scenarios, engage in problem solving, and help technology transfer professionals think “outside the box" to find new ways to commercialize technology.

Quote:
“Social media is a useful tool, but it can also seem overwhelming, particularly for budget-strapped federal labs,” said Schoppe. “Our half-day FLC session will help make this new tool manageable and effective for these organizations’ tech transfer offices.”

New Media Content:
Fuentek Insights on Using Social Media Tools in Technology Transfer:
http://bit.ly/hSFxaC

Fuentek Blog:
http://blog.fuentek.com

Fuentek Twitter Page:
http://www.twitter.com/fuentek

Details:
- Details on the FLC 2011 National Meeting can be found at: http://www.federallabs.org/meeting/2011/registration/. Online preconference registration closes April 22; on site registration opens May 1.

- Fuentek offered social media training for tech transfer professionals through its recent 90-minute webinar titled, “How I Rode the Social Media Wave: Lessons Learned from a Technology Transfer Marketing Effort,” which is available on video: http://bit.ly/f111w5

About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past five consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.

Erin Smith
MMI Public Relations
(919) 233-6600
erin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com/

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Fuentek, LLC
Patty Briguglio
919-233-6600
www.mmipublicrelations.com
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