Boca Raton, FL, March 03, 2007 --(PR.com
)-- Families of Loved Ones’ Magazine (FOLO), the first New Jersey-based publication designed to bring strategies and resources to professional and family caregivers and a subsidiary of Cantwell Media, today announced the appointment of Sharon Cutler, as Senior Advertising Sales Representative. At Cantwell Media, Cutler will focus on strategic marketing programs and partnerships designed to build upon the company’s leading position in the family caregiver and provider publication sector and further drive the company’s advertisements and subscriptions in the Florida region.
“We are very happy to have Sharon on our team. Sharon’s background and knowledge in senior resources and her marketing and public relations experience with Mature Resources is a perfect fit to lead FOLO’s marketing efforts as we continue to grow our subscription and advertising base,” said René Cantwell, Founder and CEO of Families of Loved Ones’ Magazine. “We will leverage Sharon’s experience to help shape the future direction of the company.”
Cutler has over twenty years of experience as an information professional specializing in the needs of baby boomers to seniors. Currently, Cutler is the Founder and CEO of Mature Resources (matureresources.org), a monthly internet magazine (Ezine) featuring topics of interest for the 50-plus population. As a Certified Senior Advisor, she has launched numerous home care agency, nurses’ registry, health and wellness events and Long Island’s first senior magazine.
“I’m excited to be joining FOLO and Cantwell Media,” said Cutler. “There are 78 million Baby Boomers who are starting to reach the age where lifestyles change. It is clear that FOLO is well positioned to tap into these trends and provide excellent resources. I am looking forward to applying my experience to help the company meet its goals and target businesses that wish to bring their message to baby boomers in New Jersey and Florida.”
Cutler, a home health care agency owner in the 1980s, pioneered mature marketing in Long Island starting in 1992 with a senior help hotline, 50-plus Expos, and senior citizen advocacy. She has been featured and quoted as a subject matter expert by many television, radio and news outlets including the New York Times, Newsday and The Daily News.
About Families of Loved Ones
Families of Loved Ones’ Magazine is a quarterly, four-color publication with a nationwide subscription base that reaches professionals working in medical and long-term care facilities across the country. FOLO’s mission is to engage, inform, and support the families, friends, professionals and all who care for or interact with those in long-term care. By presenting a combination of practical, spiritual and emotional commentary, FOLO’s unique style and format provides options for issues families face at an ever-increasing rate. FOLO’s distribution base spans over 20,000 readers of multiple ages and demographics, with a particular concentration of women readers 40 years and older.
A subsidiary of Cantwell Media, FOLO is privately held and based in the New York area. To learn more, please visit www.familiesoflovedones.com.
Founder, Cantwell Media