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Response Marketing Strengthens Team


New Haven Marketing Agency Adds Talent

New Haven, CT, April 23, 2011 --(PR.com)-- Response Marketing, one of the region’s most innovative, multi-disciplined marketing agencies, adds Kimberly DeMartino and Danielle Morfi to the strategic planning/client service team.

“We’ve had a tremendous run over the last year and a half. Our business has grown substantially and we needed to add to the team,” said Carolyn Walker, Managing Partner. “But, in our world, our work is the direct product of the team, and our client service is second to none, so taking time to hire the right people is hugely important. After an extensive, thoughtful search, we believe we found not just two people—but the right people-- that fit with our quirky, creative culture and bring intellect, experience, talent, and passion to the group. I am thrilled to have both Kim and Danielle on our team.”

Kim DeMartino joins Response as a Senior Account Manager. Prior to Response, Kim was a Managing Director at Catapult Group where she oversaw The Dannon Company business. Prior to Catapult, she worked at Marketing Drive Worldwide as a Client Supervisor, developing marketing promotions with retailers including Dollar General, Family Dollar, BJ’s, Costco, Sam’s Club and Target.

Danielle Morfi joins Response as Account Manager. Prior to Response, Danielle was a Brand Manager for Agilent Technologies at PARTNERS+simons in Boston, MA, where she developed their global marketing programs and managed the agency’s relationship with the Agilent. Prior to PARTNERS+simons, Danielle worked at Small Army Inc, as an Account Executive where she was in charge of day-to-day contact with clients such as Pfizer, Harvard Pilgrim, and Bugaboo Creek Steak House.

“The addition of Kim and Danielle – because the skill and attitude they bring to the table – provide the extraordinary level of service that Response is known for and our clients have come to expect,” said Paul Lavoie, Partner.

The Response office is located at 100 Crown Street in the 9th Square District of Downtown New Haven.

About Response:

Response is an independent, multi-disciplined marketing agency. We are a team of highly creative, smart, down-to-earth, and results oriented people who are driven to do great work for our clients. When we get down to business we roll up our sleeves, experience our clients’ products and services first-hand, and collaborate to develop innovative marketing solutions that have the “power to provoke” the desired Response from the target audience.

Our expertise spans across multiple platforms including, but not limited to, Digital/Interactive, Social Media, Motion/Video, In-store Merchandising, Advertising and Promotions for clients like Logitech, McAfee, Stanley Black & Decker, Cisco, UStream, Pitney Bowes, The Westerly Hospital, WordLock, U.S. Medical Management, among others.

For further information on Response, please go to www.thepowertoprovoke.com; e-mail dklineberg@thepowertoprovoke.com; telephone 203.776.2400.

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Contact Information
Response Marketing
Paul Lavoie
203.776.2400 x304
Contact
www.thepowertoprovoke.com

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