Gibbs & Soell Earns Multiple Honors in National Agri-Marketing Competition
Gibbs & Soell receives multiple awards in National Agri-Marketing Association (NAMA) competition. Gibbs & Soell is a global independent public relations firm and leader in agribusiness communications, currently celebrating its 40th year in business. NAMA is the nation’s largest association for agribusiness marketing professionals.
Recognized for communications programs executed on behalf of agribusiness industry leader Syngenta Crop Protection, Gibbs & Soell received a first-place award in the overall public relations campaign category for Weeding out Hunger™, a hunger-relief initiative based on sales of Halex® GT corn herbicide. In 2010, the campaign helped to maintain strong brand awareness for Halex GT while supporting local corn-growing communities by donating more than $100,000 and five tons of non-perishable food items to nearly 80 food banks across 24 states. The campaign continues in 2011.
In addition to the first-place prize, Gibbs & Soell also received national merit awards in the categories of internal events, external company magazines, farmer-directed audio/visual presentations and regional multi-media campaigns.
“We are honored to partner with our valued client, Syngenta, as a trusted advisor to deliver integrated, purposeful campaigns rooted in results,” said Luke Lambert, president, Gibbs & Soell. "The Weeding out Hunger campaign is a great example of that, and we’re proud to be associated with a company dedicated to helping solve the world’s hunger problems now and in the future.”
Widely recognized as the leader in agribusiness and food public relations, Gibbs & Soell also offers world-class communications expertise in advanced manufacturing and energy, consumer lifestyle, building solutions, greentech and sustainability, professional services, and technology and general science.
About Gibbs & Soell:
Gibbs & Soell is an independent public relations agency celebrating its 40th year in business. Headquartered in New York, G&S has full-service offices in Chicago, Raleigh, N.C., and Zurich, Switzerland. The G&S global network extends across nearly 40 countries and includes Cosmo PR in Tokyo, Inhere Communications in Beijing and Shanghai, and the Public Relations Organisation International partnership. For more information, please visit www.gibbs-soell.com.
Mary C. Buhay