Washington, DC, April 23, 2011 --(PR.com
)-- Sentrana Inc., a leader in scientific marketing, announced today the release of the Marketing Management & Execution (MME) application suite which enables foodservice companies to identify specific campaign opportunities and develop marketing plans based on predictive analytics. All foodservice companies must identify, plan, execute and track campaigns. MME provides the analytics and tools needed to quickly move from analysis & planning to execution & measurement on a single platform while maximizing return on campaign investments.
MME is a decision support application suite that employs machine learning and statistical models to identify cross-sell and campaign opportunities in foodservices. By analyzing patterns across billions of product transactions, MME predicts the value of specific customer opportunities and then individually tailors and coordinates each campaign offer to maximize the likelihood of converting each target customer. Additionally, MME takes a uniquely holistic approach to informing campaign marketing by incorporating managerial input that “guides” the predictive models.
In order to identify opportunities, MME mines clients’ transaction data to predict what existing customers are likely buying from competitors, how much they are likely spending, as well as when they are most likely to be willing to accept a new offer. By automating these time-consuming data analysis and inference activities that used to be performed by teams of analysts, companies are able to profitably scale their campaign marketing initiatives and earn substantially greater returns on their campaign budgets.
“Through MME, Sentrana has improved campaign conversion rates from 3x-5x previous rates depending on the product category,” says Chris Ritchie, Sentrana’s Director of Solutions and Services. “Additionally, with MME, clients run on average fewer campaigns per customer, garnering greater customer attention to each campaign as well as increased satisfaction with the sales process. MME brings the right product to the right operator at the right time with the right price leading to an increase in the operator’s overall satisfaction,” Ritchie adds.
MME provides a ‘closed loop’ campaign marketing platform that enables a central team to plan, manage and assess a geographically diverse set of concurrent campaigns, and then incorporates lessons learned into Sentrana’s selection and planning algorithms to further refine future campaigns.