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Designer Lane

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Designer Lane, Turns Heads of the Fashion Conscious

Sydney, Australia, April 26, 2011 --( A new Australian designer store has launched. Designer Lane stocking exclusive, premium international and local labels, this new online store adds a truly unique and exceptional flavour to the Australian online fashion shopping experience.

This online women’s boutique provides fashion-conscious Australians with the latest elite designer labels from around the globe. Stocking premium labels which previously could only be purchased overseas such as: Pencey, Twelfth Street by Cynthia Vincent, Generation Love, Pleasure Doing Business and a favorite label worn by many celebrities.

Designer Lane stocks a truly unique collection of labels from the fashion industry. Within days of the store’s recent launch, this online fashion boutique has already been well accepted by fashionistas who demand the highest in women’s fashion, made with exquisite detail and limited in quantity; definitely not the type mass produced in a factory overseas. Many of Designer Lanes’ collection of labels are made exclusively from European fabrics and constructed locally or in the USA with the utmost care.

“Our collection of labels sourced from local and international designers bring together a mix of casual and luxurious with a dash of eco consciousness. We carry apparel and accessories from a range of brands, with an emphasis on exceptional quality and tailoring, from both established and emerging independent designers,” says founder Mai Do.

Many of Designer Lanes’ hand picked collection of labels are inspired by young Hollywood and are favourites of celebrities, stylist, as well as unique and wonderful people from around the globe. This online store is tailored towards Australian consumers who pride themselves on keeping their wardrobes up to date with the latest in fashion, whilst cultivating a collection of classic pieces.

About Designer Lane
Designer Lane was founded in 2009 in Sydney Australia when founder Mai Do sought an alternative to the limited selection of designer women’s wear available as she shopped. From its very concept, Designer Lane is all about providing Australian’s with easy access to premium international and local labels at affordable prices.

No stranger to online shopping, Ms Do had frequently purchased from oversea online websites, paying inflated shipping costs, waiting days or even weeks to receive goods and then dealing with the inaccessible or costly returns policies offered by many international retailers.

“I was frustrated with the limited designer fashion available online without the added ‘baggage’ so to speak and wanted to differentiate our boutique through a heavy focus on exceptional customer service and unique stock, most of which is not always readily available to the Australian market. All our orders come beautifully gift wrapped and delivered to your door via courier. We even offer hassle free exchanges and returns,” says Mai.

With premium labels at competitive prices, free next day delivery and hassle free exchanges/returns*, few Australians would want to buy anywhere else again.

Designer Lanes’ corporate head quarters are located in Sydney Australia and ships worldwide. For more information contact Mai Do of Designer Lane (
+61 419 975 820

*Terms and conditions apply.

Contact Information
Designer Lane
Mai Do

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