FreshDirect Extends FreshArt Contest, Calls Young Artists to Sharpen Their Pencils

Long Island City, NY, April 28, 2011 --( FreshDirect and The Children's Museum of the Arts (CMA) have extended the deadline of the FreshArt contest to allow more time for eager students to submit their art work for consideration.

The FreshArt contest is an initiative to encourage students to create works of art that express the positive experience of sharing a family meal. Launched in February, the large response and request for materials have pushed to extend the due date so more children may have a chance to enter their renditions. All students in grades three through six that reside in counties where FreshDirect delivers are eligible to enter. FreshDirect will choose a winning entry from each of its three delivery states -- New York, New Jersey and Connecticut. Each winner will receive a $1,500 monetary award that will be donated to a school designated by the parents or guardians of the creators of the selected art. The designated schools must be located in FreshDirect's delivery areas. The winning art works will also be featured large-scale on the sides of select FreshDirect delivery trucks. A number of art entries will be on exhibit at The Children's Museum of the Arts in New York City this Fall.

Entry forms and contest details can be downloaded at

Completed Entry Materials must be mailed in a hand-addressed stamped envelope to:

FreshDirect FreshArt Contest
P.O. Box 7864
Melville, NY 11775-7864

All Entries must be mailed separately, be postmarked by 5/15/11 and received by 5/23/11.

About FreshDirect
FreshDirect is the leading profitable online grocer in the U.S. with customers in New York, New Jersey and Connecticut. It is known for its fresh-from-the-farm foods and brand-name groceries at everyday low prices, all delivered to customers’ doors. FreshDirect’s food experts rate all produce and seafood every morning and give each item an Expert Quality Rating to help customers choose what is best and in-season. FreshDirect customers can enjoy over 600 Entrees and Side Dishes, made fresh daily by professional chefs using the finest, freshest ingredients. FreshDirect ranks 70th on Internet Retailer’s Top 500 Guide®. For more information, please visit

Maria Coder