to be at Forefront of Marketing Efforts for Litter Light Invention

Miami, FL, April 29, 2011 --( Rachel P., Wisconsin-based inventor, has contracted South Florida invention assistance leader to represent her Litter Light concept to potential licensees over the next 2 years. A simple yet effective new product sure designed to appeal to pet owners everywhere, the Litter Light features a unique design that provides cats with a litter box that has convenient and useful functionality.

The Litter Light is intended to be particularly beneficial for cats with poor eyesight due to age or illness and those using a litter box in dark conditions. It will also be cost effective and is designed to encourage cats to use the litter box as opposed to inappropriately leaving waste elsewhere in the home. The inventor of the Litter Light is hopeful of the product finding success through outlets and catalogs selling pet accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the pet accessories industry. Rachel P. is hoping to have the Litter Light in full production and available to the public within the very near future.

Rachel P.'s journey towards the attempted commercialization of her invention began when she opted to contact Miami, Florida-based recently to explore the possibility of having the invention assistance company further research and document her concept, as well as facilitate the presentation of information and materials about it to potentially relevant manufacturers in industry, with the ultimate goal being to secure a licensing agreement. assists inventors who are seeking to bring their inventions to the consumer market via established third party manufacturers and marketers by providing them expertise designed to guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. New Product's New Product Publicity and Marketing Program is designed and targeted to provide maximum exposure through promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation. will represent the Litter Light invention for 2 years utilizing the aforementioned vehicles of exposure, as well as garnering additional leads for the concept through the participation of their industry partner Licensing Direct™ in industry-leading trade shows. Licensing Direct™, which serves as the exclusive licensing agent for inventor clients, will follow up with any leads stemming from these trade show events and will also manage any advanced levels of interest displayed by manufacturers, marketers or distributors in the Litter Light.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez