Dallas, TX, May 04, 2011 --(PR.com
)-- Telligent, a leader in enterprise social networking software, has been setting the standard for social community goals via its ongoing thought leadership series, “World Class Communities.” Today, Telligent releases its white paper, Strategies for Building World Class Communities.
This second issue in the series provides actionable insights and examples into how to develop online community strategy, including the seven keys for building a world class community that produce real business value.
The white paper’s author, Telligent Senior Vice President of Client Services Cecilia Edwards, boasts more than 15 years of professional experience providing strategy and business consulting services, with seven of those years spent with the Boston Consulting Group. Her experience also includes work for enterprise companies like the 21st Century Group and a wide range of industries, including health care, financial services, best practice analysis, and others. She holds a master’s of business administration with an emphasis on strategy from the University of California, Berkley, Walter A. Haas School of Business and a bachelor’s in mathematics from Smith College.
“An effective plan for an online community will have both the longer-term visionary components as well as the more tactical operational elements,” Edwards said. “Linking that plan to existing corporate objectives can reduce the planning effort while increasing the value potential of the community.”
Excerpts from Strategies for Building World Class Communities, visionary and operational keys for success:
Weave community objectives deeply into the fabric of your company — Not only is it important to have a set of business objectives for the community, it is critical that they are established at a strategic level within the organization.
Develop a Picture of Success Early — What processes do you want to improve, capabilities to achieve, outcomes to achieve, feedback to solicit?
Execute in waves — Successful companies execute in waves by involving community ambassadors, champions and members at large as part of their community launch.
Drive adoption — After the initial push to launch the community is complete, the focus must then shift to a continuous effort to drive adoption. This encompasses driving traffic, encouraging engagement, and enabling members to become evangelist for the community.
“Creating an effective community strategy does not have to be an arduous task,” Edwards said. “In fact, if the vision for and objectives of the community are in alignment with those of the overall corporate priorities, the strategy process can be completed in days instead of months.”
The white paper also includes numerous examples of how companies are developing strategies.
Get the inside story on companies that have harnessed the passion of their customers in the design of their community for remarkable results.
Learn how some large companies are using their communities to advance business objectives.
Study the key strategies utilized by businesses to create customer-driven support communities.
Telligent is providing this complementary information to anyone invested or interested in social community. The white paper, Strategies for Building World Class Communities, can be downloaded from Telligent.com.
One of the pioneers in enterprise social community and workforce collaboration software, Telligent helps companies worldwide to implement social communities for their employees, customers and partners. Its powerful community development platform allows customers and partners to customize their community experiences and build award-winning applications on top of the platform.
Telligent differentiates itself with an ease of business and a level of confidence to which seasoned and successful organizations are accustomed. With a customer-focused culture, Telligent sets the social enterprise standard for positive business outcomes. With Telligent, thousands of organizations worldwide have created successful communities that drive collaboration, communication, innovation, networking and support, including American Marketing Association, Dell, Microsoft, Psion, APAN (a branch of U.S. Department of Defense) and more.
Learn more about Telligent by visiting telligent.com or calling the Dallas office at (877) 522-6334 or the U.K. office at +44 (0) 203 178 3010.