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S.L.E. Lupus Foundation

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Film "Love Simple" to Donate 100% of Proceeds to the S.L.E. Lupus Foundation on World Lupus Day


May 10 Donation Drive to Help Raise Funds, Awareness for Lupus.

New York, NY, May 04, 2011 --(PR.com)-- The romantic comedy Love Simple will donate 100 percent of the proceeds from the film's sale on the iTunes Store (www.iTunes.com) on World Lupus Day, Tuesday, May 10, to the S.L.E. Lupus Foundation. The donations raised will help raise money and awareness for the support, treatment, and prevention of lupus.

The S.L.E. Lupus Foundation, headquartered in New York City with a West Coast division in Los Angeles, is the country's preeminent nonprofit organization providing direct patient services, education, public awareness and funding for novel lupus research on the national level. Love Simple, whose lead female character has lupus—a film first—has become an international hit with the lupus community.

"World Lupus Day has special meaning to the film’s wonderful fans, and as such we wanted to do something special to help recognize this noteworthy day," said Mark von Sternberg, Love Simple's director. "Our commitment to the fight for lupus grows stronger each day, and we hope the one day special donation drive that family and friends of those with lupus will consider downloading the film to help support the S.L.E. Lupus Foundation."

Along with the ongoing 10% of proceeds donated to the S.L.E. Lupus Foundation on iTunes, the film-makers also donate 10% of the movie’s world-wide DVD sales to the Lupus Research Institute.

In addition, the film has embarked on special fundraiser screenings for the lupus cause, with an event last month that helped support the Lupus Foundation of Pennsylvania. Von Sternberg and John Casey, one of the film’s producers, were presented with Certificates of Appreciation from the Pennsylvania House of Representatives “for helping improve the lives of Lupus patients throughout Pennsylvania.”

To purchase Love Simple, visit iTunes or copy this link into your browser: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=371635001&s=143441

To learn more about Love Simple, visit www.lovesimplethemovie.com.

For more information about S.L.E. Lupus Foundation log onto www.lupusny.org or call toll free 800.74.LUPUS. To learn more about Love Simple, visit www.lovesimplethemovie.com.

About Lupus

Systemic lupus erythematosus (S.L.E. or lupus) is a chronic complex and potentially fatal autoimmune disease that affects more than 1.5 million Americans, mostly young women in their childbearing years. Lupus causes the immune system to become hyperactive, forming antibodies that attack and damage the body’s own tissues and vital organs including the heart, brain, kidneys and lungs. As yet, there is no known cause or cure, but the progress of recent discoveries is highly promising.

About the S.L.E. Lupus Foundation

Headquartered in New York City with its west coast division in Los Angeles, the S.L.E. Lupus Foundation is marking 40 years of service to the lupus community. The Foundation is the nation’s first and preeminent nonprofit organization providing direct services, education, public awareness, and funding for lupus research. The Foundation leads the country in vigorously addressing racial disparities in lupus through its community based model programs demonstrating the effective management of chronic disease among minority populations. In partnership with the Lupus Research Institute (www.LupusResearchInstitute.org), the Foundation supports innovative novel research nationwide. Learn more at www.LupusNY.org and www.Facebook.com/LupusNY.

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Contact Information
S.L.E. Lupus Foundation
Liane Stegmaier
212-685-4118
Contact
www.lupusny.org
Justin Ham, freshfluff, justin@freshfluff.com, 917-848-8980

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