Poppo™ Joins ASTRA

Poppo™ Joins ASTRA, the American Specialty Toy Retailing Association, and brings a dose of Poptitude to the specialty toy market.

Beverly, MA, March 07, 2007 --(PR.com)-- The Association believes in the right of all children to achieve their full potential through fun and positive play. ASTRA members are encouraged to educate parents and the community at large about the importance of play and disseminate information about appropriate toys and playthings.

ASTRA provides a forum for the specialty toy industry to come together to expand the professional knowledge of its members so that they may further the common goal with regard to children, the community and their individual businesses.

About Poppo Brands LLC
Poppo’s mission is to enliven and enrich people's lives with joyful moments and memories and as a purpose it infuses all daily activities.  Poppo brings a unique approach to entertainment and learning experiences with an innovative concept of Poptitude™. Each game in the Poppo portfolio employs simple, timeless dynamics that reinforces the importance of social interaction and memorable moments shared between family and friends.

About the Poppo Fund
For every product purchased, Poppo Brands LLC donates a portion of proceeds to charities promoting children’s education and charitable causes.  Founded in 2006, the Poppo Fund is a non-profit program fully managed and funded by Poppo Brands.  Through their “Play for Life” program, they aim to support and help create entertainment and education-based development for all children and their families.

Visit http://www.playpoppo.com to learn more about Poppo Brands LLC, the Poppo Fund and the Play for Life program.

Contact Mike Vien of Poppo Brands LLC. at 617.224.6168 or ASTRA at 312.222.0984 for more information.


Company:    Poppo Brands
Contact:     Company Communications
Phone:     617.224.6168
Email:     info@poppo.com

Play For Life™
Poppo Brands LLC
Michael Vien