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First Rehab Life Partners with Davis Vision

Vision Insurance with a Network Option Available May 2011.

Great Neck, NY, May 12, 2011 --( First Rehab Life (The First Rehabilitation Life Insurance Company of America) introduces new Group Vision Insurance with Davis Vision network option effective May 2011. The updated product launches first in the company’s home state of New York and will be available in a growing number of states by the end of 2011.

First Rehab Life partnered with Davis Vision to add a network option to their redesigned policy. As a result of this partnership, all enrollees receive one annual eye exam and lens/frame at no cost from participating Davis Vision network providers. Enrollees can still visit any Vision care provider they choose under this policy but when they select a Davis Vision network provider, they may pay less out of their own pocket. “The out-of-network component features the same reimbursement structure that our clients know and love from our previous policy,” explains David Epstein, VP of Sales. He continues, “In response to market demands, we offer all three plans at employer-paid, contributory, or voluntary contribution levels with simple flat rates.”

The new Vision policy uses the same intuitive online quoting and application system that First Rehab Life introduced last year when launching their new Dental insurance. Producers can compare Vision plan options that fit their clients’ specific criteria, compare rates, and generate attractive quote presentations. “Our goal was to continue to provide producers with a tool that is easy, seamless, and flexible,” states Katrin Atienza, AVP of Marketing & Planning. “The online system allows producers to save and edit quotes and to auto-populate the online application with saved quote data,” she continues. Constantine Lappas, COO adds, “We are excited as we continue to grow with our new system that ties together a paperless workflow from quote to policy generation.”

“It is very rewarding to see that our product development efforts are showing results. We are giving our producers more products that are better geared towards the needs of their clients. I am very proud of our team: in less than a year, we have launched new and improved Dental and Vision lines as well as a new AD&D rider for our DBL line. This new spirit certainly sets the pace for other efforts we are working on,” states Richard White, CEO.


First Rehab Life is headquartered in Great Neck, NY, and licensed in 16 states. The company was founded in 1972. With approximately $100 million in total earned premiums in 2010, the company holds the strong rating of A- by A.M. Best and Standard & Poor’s. As a leader in the NY statutory disability market, First Rehab Life writes ancillary employee benefits (Vision, Dental, Short and Long-Term Disability, Life) exclusively through a network of more than 5,000 independent insurance producers (brokers and agents). First Rehab Life currently insures more than 120,000 employers. Quantum Discount Services is the company’s first non-insurance service. Visit & for details.

Davis Vision is one of the nation’s leading vision benefits companies providing services to 55 million members from thousands of client groups in all industries, trades and professions, including many Fortune 500 companies, municipalities, labor organizations, managed care organizations and local, state and federal government employees.

Contact Information
First Rehab Life
Katrin Atienza

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