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Caterpillar® Merchandise Now Available at Dig This® Las Vegas

Steamboat Springs, CO, May 13, 2011 --( Dig This® Las Vegas, the nation’s first heavy equipment playground, is now featuring Cat®-branded apparel for men, women and kids, as well as hats, accessories, die-cast miniatures, and gifts for purchase inside their new office. Dig This Las Vegas located at 3012 S. Rancho Drive, just minutes from The Strip, is open daily 8:00 am - 5:00 pm.

Cashman Equipment, headquartered in Henderson, NV, partnered with Dig This to open a branch of their ever-popular Cat Gear Store. Cashman is one of the highest rated Caterpillar equipment dealers in North America, providing sales, service, parts, and rentals throughout Nevada and parts of California.

“Caterpillar is recognized around the world, known for quality and has a very loyal following,” said Ed Mumm, Dig This founder and president. “From the Cat heavy equipment machinery we’ve selected for our daily operations to their miniature toy counterparts, Dig This Las Vegas is pleased to be aligned with the Caterpillar brand.”

Dig This has selected three Caterpillar 315CL hydraulic excavators and two D5 track-type tractors (dozers) for its Las Vegas operation.

Dig This Las Vegas brings the latest in recreational and corporate entertainment to Vegas. Operations on the five-acre leased site launched late last week. The Company will celebrate this coming weekend with Grand Opening specials featuring introductory 1-hour “Dig” sessions priced at $119.00.

Beginning Monday, May 16, Dig This Las Vegas will offer the “Big Dig” as the standard three-hour activity. After an equipment and safety orientation, participants will get behind the controls in climate-controlled, radio monitored cabs and maneuver equipment in individual work areas. Guests choose to operate either a Caterpillar track-type tractor (dozer) or Caterpillar hydraulic excavator during their “Big Dig” session. Participants must be at least 14 years of age. Big Dig pricing is $400.00 per session, shuttle service is included and there is plenty of parking on site.

Additionally, Dig This Las Vegas offers corporate team building programs; special “Mega Day” events with some of the largest earth-moving machines in the Caterpillar arsenal; is available for private and special events; and plans to introduce an Excavate and Exfoliate Spa Package in the coming months. Reservations can be made at and by calling 1.888.DIG.THIS (1.888.344.8447).

For the latest updates on Dig This Las Vegas, follow the company on Facebook at: and Twitter at: @DigThisFun,


About Dig This®, LLC:
Dig This®, the nation’s first-and-only recreational heavy equipment playground was founded by New Zealander Ed Mumm in Steamboat Springs, Colorado in 2007. Dig This’ inspiration came to Ed, while he was operating heavy equipment to construct his home in Steamboat Springs. After having fun clearing trees and scrub oak, constructing a road, building a pond, and digging foundations, he realized the potential for a business opportunity and the concept for Dig This was formed. Ed pioneered the “super-sized sandbox” concept providing the opportunity for the general public to command the controls of heavy equipment in a safe, fun, supervised environment. In May 2011, Dig This brings the latest in recreational and corporate entertainment to the Las Vegas market allowing non-industry folks the chance to experience the thrill and rush of playing with massive, full-size Caterpillar hydraulic excavators and track-type tractors, also known as bulldozers. Structured courses, including corporate and custom programming, guarantee 20 tons of fun!

About Cashman Equipment Company:
Founded in 1931 by James “Big Jim” Cashman, Cashman Equipment is one of the highest rated Caterpillar equipment dealers in North America. A full service dealership, Cashman provides new and used equipment for sale and rental, as well as high-quality parts and service to construction, paving, mining, truck engine, pipeline, and power system industries throughout Nevada and parts of California. With LEED Gold certified corporate headquarters in Henderson, Nevada, Cashman is one of the largest privately-owned employers in the state. For more information, visit
Contact Information
Dig This
Cathy Wiedemer
Ed Mumm

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