New York, NY, May 13, 2011 --(PR.com
)-- New York-based start-up Sportaneous will host an open launch event from 4:00 PM-6:30 PM on Sunday, May 15, 2011 at Red Bull Arena in Harrison, NJ. Fans will be invited to participate in free, interactive stations where they can try their hand at a number of sports including soccer, basketball, baseball and American football. At 6:30 PM the action will move inside as the New York Red Bulls, currently holding the best record in Major League Soccer, take on Western Conference rivals Chivas USA.
In addition to free participation in seven sports stations including a basketball shoot-out, an American football toss, a soccer bowling challenge and a "Measure Your Pitch/Kick/Pass Speed" tent, attendees will also have the chance to win three signed Red Bulls jerseys being raffled. The Red Bulls Street Team will be performing alongside live DJs in the arena's Interactive Zone, where fans will also enjoy a number of food, beverage and product giveaways.
"We're very excited to be partnering with the New York Red Bulls for our New York launch event," said Omar Haroun, CEO and co-founder of Sportaneous. "We hope to have a similarly positive impact on the NYC-area sporting community as we help New Yorkers get fit through pick-up sport. We decided early on that this would be be a very untraditional launch event. Instead of serving drinks and making speeches, we'll be getting our attendees and fans of the Red Bulls active at the free, interactive sports stations."
"We are excited to partner with Spontaneous and be able to introduce Red Bulls fans to this innovative platform where they can connect with others that share their love for soccer," said Andrew Lafiosca, the VP of Marketing for the New York Red Bulls.
Attendance is free, and fans who RSVP via the event's Facebook page (listed below) will receive a code for discounted tickets to the Red Bulls-Chivas USA match.
Sportaneous makes it easy for busy people to play sports by harnessing location-based technology to facilitate sports games at any time. Through the Sportaneous iPhone app and website, users can quickly view all sports games that have been proposed in his/her borough and surrounding neighborhoods. The user can choose to join whichever game best fits his schedule, location, and skill level. Alternatively, a Sportaneous user may spontaneously propose a game himself (for example, a beginner soccer game in Central Park three hours from now), which allows all Sportaneous users in NYC to join the game until the maximum number of players has been reached. Sportaneous previously launched in San Diego, where its user base numbers over 15,000.
About the New York Red Bulls:
The New York Red Bulls is one of 18 teams that comprise the top-flight professional soccer league in the United States – Major League Soccer. The Red Bulls enter their second season at Red Bull Arena – the premier soccer facility in North America located in Harrison, NJ – after winning the Eastern Conference regular season title and completing one of the best turnarounds in MLS history in 2010. Led by MLS Coach of the Year finalist Hans Backe, the Red Bulls boast international stars Thierry Henry and Rafa Marquez, MLS Newcomer of the Year finalist Joel Lindpere and recent U.S. Men’s National Team debutants Juan Agudelo and Tim Ream. For more information or to purchase tickets, call 1.877.RBSOCCER or log onto www.newyorkredbulls.com.
Charlie Y. Ellis, Head of Marketing