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Key Lime Interactive

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A Comparison of Four Auto Insurance Companies - Who ranked #1? Industry Study: Auto Insurance Mobile Competitive Review

Key Lime Interactive conducted a competitive review of the Top four (4) auto insurance companies in the U.S.: State Farm, Allstate, GEICO, and Progressive, and their respective mobile sites and applications. Each mobile property (mobile site, iPhone App, Android App) was compared against the KLI Auto Insurance Mobile Heuristics to assess their existing capabilities and feature sets. Study results will be shared in a free webinar on May 19, 2011.

Doral, FL, May 15, 2011 --( Key Lime Interactive (KLI), a leader in experience testing, recently performed a competitive review of the leading U.S. Auto Insurance companies and their mobile properties to discover the current state of the auto insurance mobile landscape. They’ll reveal their findings in an open invitation webinar at 2pm EST on Thursday, May 19th.

KLI has a history of conducting syndicated research and has shared the results for similar studies in various unrelated industries including Healthcare, Media & Entertainment, Hospitality and Mobile Shopping/eCommerce.

The study compares the Top 4 U.S. Auto Insurance companies’ (State Farm, Allstate, GEICO, and Progressive) mobile apps and mobile sites to understand their gain insight about which capabilities and features have the most positive impact on their audience.

Each mobile property (mobile site, iPhone App, Android App) was compared against a list of standard auto insurance tasks to assess their capabilities and features. Although multiple mobile apps exist for each company, KLI focused only on comparing the primary auto insurance mobile apps.

Allstate® Mobile
GEICO GloveBox
State Farm Pocket Agent™

KLI uncovers which tasks users are able to accomplish using these mobile apps and how each company may differ in its offerings to customers.

The heuristic review was conducted by KLI researchers Rebeca Lergier and Eugenio Santiago.

Join them on Thursday, May 19th to hear their detailed report. Registration can be found here:
or by contacting

About Key Lime Interactive: KLI is a customer experience research with proven excellence in both quantitative and qualitative user testing. To serve our growing client list of Fortune 100 companies, we conduct competitive research, true intent / voice of customer studies, and prototype studies using quantitative methods. Additionally, we're experienced in moderating one-on-one interviews/ usability studies, focus groups, and eye-tracking studies. Ultimately, our goal is to empower teams using consumer/user experience research data with a perspective that helps them better understand their users and build suitable consumer-driven products. For additional information about our services please contact us at

Contact Information
Key Lime Interactive
Jennifer Knodler
305.809.0555 x11

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