Long Pond, PA, May 26, 2011 --(PR.com
)-- YES! Beat Liver Tumors, a nonprofit organization dedicated to the support of patients diagnosed with cancers of the liver, announces the launch of the "Speedways deLIVER Hope" campaign for the second year. The program raises awareness about liver tumors and highlights options and support for those who are affected by liver cancers. The "Speedways deLIVER Hope" campaign will provide a VIP experience to local cancer patients and their families at twelve NASCAR races throughout the 2011-2012 racing year. Speedways deLIVER Hope will begin at Pocono Raceway on June 12th.
The tickets, provided by Diamond Sports, include a variety of perks depending on the race: driver appearances (times and driver to be determined based on the race), pre-race pit road access (schedule & weather permitting), access to closed-circuit televisions, an event souvenir and program, and catering and refreshments throughout the race. This opportunity gives these families behind-the-scenes access and a race experience like they never would have dreamed at some of the most well-known venues in NASCAR, ranging from the Daytona International Speedway in Florida to the Phoenix International Raceway in Arizona. A complete list of races can be found online at www.BeatLiverTumors.org.
"The 'Speedways deLIVER Hope' campaign is an exciting way for YES to educate people about the advancements that have been made in the fight against liver tumors," says Suzanne Lindley, cancer survivor and co-founder of YES! Beat Liver Tumors. "We have been very fortunate to have this level of support from so many people in the racing community. Our goal is that this initiative will help people understand how common this type of cancer really is and that there are options even for patients with advanced cancer. Above all we want everyone to know that yes, there is hope as patients share their story and the treatments they have received - from surgery, to chemotherapy and beyond to liver directed therapies such as selective internal radiation therapy, or SIRT."
Although each year more than 250,000 Americans are told that their original cancer has spread to the liver, there is little awareness for those living with advanced cancer, and few treatment options exist. Many patients feel like they are a forgotten cancer population - some are even told that they have no options - and give up before knowing new treatments exist. The "Speedways deLIVER Hope" campaign is a huge step in building awareness.