Livonia, MI, May 29, 2011 --(PR.com
)-- Building on an already extensive list of popular client programs, Entertainment Advertising, is pleased to announce the re-launch of a community marketing campaign for one of Ohio’s most well respected professional sports teams: The Cleveland Indians.
The Cleveland Indians and Progressive Field have been known as leaders in the sports industry, in customer entertainment and customer service along with providing a quality product for their very passionate fan base. Throughout the Indians long Major League history they have hosted All-Star games, and numerous post-season series.
Entertainment Advertising’s one-of-a-kind referral marketing approach, which is currently used by dozens of professional and collegiate sports organizations, including The Detroit Pistons, Chicago White Sox, Dallas Mavericks, as well as many local companies such as Firestone Automotive and Hungry Howie’s Pizza.
Through this unique partnership Entertainment Advertising will develop a special VIP promotional package that offers - free and discounted tickets - and introduce them to business communities across the Metro Toledo Area in the form of its signature Smart Circle Cards.
"We know that The Cleveland Indians are using many marketing programs to raise awareness about their storied franchise. We believe that we will assist with furthering the personal interaction and loyalty that the Indians are known for," said Jeff Garshon, Regional Area Marketing Director for Smart Circle International. "Through Entertainment Advertising’s innovative marketing technique, with the use of the experienced field teams, and the great value on the Smart Circle cards, we will be able to really penetrate the community and use advertising and marketing tactics in a way that blends directly into the lives of the most passive fans all the way to the most avid fans."
The campaign will give consumers throughout Ohio more opportunities to take in additional Indians home games at Progressive Field. "We are extremely proud of the opportunity to work with The Cleveland Indians and look forward to continuing our support to not only the Indians but other local businesses throughout Ohio and Michigan. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to their bottom line."
Through its affiliation with international referral marketing leader, Smart Circle International, Entertainment Advertising builds upon a proven marketing approach that has helped national and international consumer brands - from Embassy Suites Hotels to professional sports teams - significantly improve their business. Entertainment Advertising’s customized consumer promotions continue to help businesses throughout Ohio, Illinois, and Metro Detroit to build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.
About Entertainment Advertising
Established in 2000, Entertainment Advertising is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. To speak with a Entertainment Advertising representative, please contact Human Resources at: 734.266.3397 or visit us on the web at: www.entadv.com.
About Smart Circle International
Established in 1989, Smart Circle International is the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers.