Patty Briguglio Authors Crisis Communication Article

Raleigh, NC, March 15, 2007 --(PR.com)-- Patty Briguglio, president of MMI Associates, Inc., a full-service public relations firm, has authored an article on the topic on crisis communication for the February, 2007 edition of Business Leader magazine. The article outlines how companies can deal with crises and gives three steps in the creation of an effective crisis communication plan. The article also offers businesses advice on how to deal with the media during a crisis in order to minimize public scrutiny and maintain a positive reputation.

“I am honored to be able to take my extensive public relations experience and help other business leaders through the pages of Business Leader magazine,” said Briguglio. “Every business leader should be aware of the role public relations plays in their business and have a plan in place for when the worst happens.”

About Business Leader Media:
Business Leader Media is publisher of Business Leader magazine, The Park Guide, The Corporate Relocation Guide and Women in the Triangle. The company is dedicated to helping businesses in the Research Triangle Region of North Carolina grow by showcasing area companies and allowing them to tell their stories and share their expertise in a positive and trusted editorial environment.

About Patty Briguglio:
Patty Briguglio is president of MMI Associates, Inc., a full-service marketing and public relations firm that provides public relations, marketing and event management. As a recognized expert in the public relations industry, Patty is a sought-after speaker and business spokesperson who often addresses the topics of economic, small business and women-owned business issues at local and national meetings and conferences. She was featured in the book The Woman’s Advantage: 20 Women Entrepreneurs Show You What it Takes to Grow Your Business by Mary Cantando, a nationally recognized expert on women business owners. Teambuilding That Gets Results, a business book by Harriet Diamond and Linda Eve Diamond, also featured Patty and her ideas.

About MMI Associates, Inc.:
MMI Associates, Inc. is a full-service marketing and public relations firm offering a wide range of services to help clients achieve measurable results in brand awareness, name recognition, market penetration and crisis management. Established in 1994 in Phoenix, Arizona, this award-winning firm was named one of the top 10 public relations firms in the state by Arizona Business Magazine and bizAZ Magazine. In North Carolina, the Triangle Business Journal’s Book of Lists has recognized MMI as one of the top public relations firms in the Triangle. The firm has received numerous awards for its work and most recently was named one of the Best Places to Work in the Triangle . For more information, please call 919-233-6600 or visit the Web site at http://www.mmimarketing.com.

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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MMI Associates
Patty Briguglio
919-233-6600
www.mmimarketing.com
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