SMITH Partners with Duplin County Tourism as Official Agency of Record

Fayetteville, NC, June 12, 2011 --(PR.com)-- SMITH Advertising, a fully integrated advertising and marketing agency, has been hired as the official agency of record for Duplin County Tourism and will focus on social media, interactive and print marketing and advertising for 2011/2012 fiscal year.

SMITH will write, shoot and produce a combination of three two-minute video segments and commercials that will showcase Duplin County’s many attractions, including wineries and golf courses; restaurants and accommodations options, from motels and hotels to local bed and breakfasts. Additionally, SMITH’s Social Media Marketing Department will build out the Duplin County Tourism Facebook page and assist in enhancing search engine optimization (SEO) to promote tourism for the area.

“We are excited to be working with a destination that is beginning to make its mark in the tourism industry,” said Gary Smith, President and CEO of SMITH. “SMITH looks forward to bringing our years of extensive experience and recognized talent in this niche to help Duplin County determine its true brand and increase tourism to the area.”

Duplin County Tourism represents the communities of Beulaville, Faison, Kenansville, Magnolia, Rose Hill, Wallace and Warsaw in southeastern North Carolina, midway along the I-40 corridor. Attractions include famous wineries, historic homesteads and towns, museums, fine dining and world-class award-winning golf.

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, social media marketing, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, First Bank of N.C., S.C. and Va., Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fl., and Blowing Rock, N.C.

For more information on SMITH Advertising, call (910) 222-5071 or visit www.smithadv.com.

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