Metrics Marketing Group Presents “Social CRM” at BrightTALK’s Social Media Marketing Summit

Dean Westervelt, Vice President, Strategy and Analytics Presented “Social CRM: Myths and Realities” at Annual Online Global Event

Cleveland, OH, June 17, 2011 --( Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, was selected to present at BrightTALK’s Social Media Marketing Summit, an annual online global summit featuring interactive webcasts from marketing experts around the world. Dean Westervelt, Vice President of Strategy and Analytics, presented a webcast on “Social CRM: Myths and Realities” where he unveiled Social Customer Relationship Management (sCRM) best practices and his predictions for the future of sCRM.

This year’s Social Media Marketing Summit featured various interactive webcasts by social media leaders from around the world, including, Guy Kawasaki, Co-Founder of, Petra Neiger, Senior Manager Social Media Marketing at Cisco and many more. Each presenter shared best practices for social media community involvement, online branding techniques and strategies for integrating social media into current marketing strategies. Westervelt was selected by BrightTALK to present on sCRM – an emerging concept transforming communication from a one-way monologue to a two-way dialog between companies and their customers.

Westervelt’s webcast “Social CRM: Myths and Realities” identified the fundamental integration of strategy, technology and data as key components to produce sCRM targeted communication results and consumer analytics. Westervelt explains sCRM as being “an extension and a cultural shift in the way companies interact 1:1 with their customers.” He advised listeners to recognize customers as a fundamental part of the marketing mix on the social web in order to develop a comprehensive sCRM strategy.

Westervelt has more than 12 years in database marketing analytics and strategic consulting with a particular focus on social media marketing analytics and strategy. His work on synthesizing traditional marketing measurement with digital and social media metrics has made him particularly acquainted with concepts like sCRM.

Metrics Marketing, a Magento Enterprise Partner and ExactTarget Platinum Reseller, combines these platforms to provide closed-loop expert sCRM solutions for their clients. Metrics integrates traditional and digital CRM expertise to build a socially-appended database or analytical workbench for precise reporting and analysis. Additionally, Metrics provides the ability to create direct mail or email segmentation with augmented social data as well as measure the success of their clients program by building “relationships of value.” Metrics is the first partner with both Magento and ExactTarget platforms, and the first to integrate this fully-customizable social solution with reputable results.

About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created. For more information about BrightTALK visit,

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at


Media Contact:
Megan Smargiasso
Metrics Marketing Group
Megan Smargiasso