Nolcha Partners with Ethical Fashion Forum to Launch INNOVATION USA Award

The Sustainable Fashion Design Competition offers the chance to exhibit at Nolcha Fashion Week: New York September 2011.

New York, NY, June 17, 2011 --( Nolcha, an award-winning global platform advancing the business of independent fashion, today announced a partnership with Ethical Fashion Forum, UK based movement dedicated to a sustainable future for fashion, launching the INNOVATION USA Award for new talent in fashion design and sustainability.

The competition seeks out and celebrates inspirational fashion design that benefits people and the environment by creating substantial impact. INNOVATION USA aims to inspire and motivate the new generation of design leaders to integrate sustainability at the core of what they do, and influence the industry overall, by shifting attention to a triple bottom line where all the stakeholders - people, nature, corporation-

INNOVATION Award is a high-profile award originated from UK, and has gained the support of multiple key figures from the fashion industry including Editor, Dolly Jones. Past INNOVATION Winners boast contracts from prestigious retailers including Topshop, Liberty's, Browns,, amongst others.

Applications are accepted until June 17th and available at Winners will be rewarded with an exhibition at Nolcha Fashion Week: New York in September 2011, the leading independent fashion show in NY, where they will have the chance to connect with the key buyers, media and an increasingly aware and eco-driven fashion audience of 3000 visitors. In addition the winner will receive one year in Bel Esprit Showroom plus a dedicated email to 1500 ethical conscious retailers and decision makers.

The judging committee features Adriana Herrera, Founder, Fashioning Change; Debora Pokallus, CEO, Bel Esprit; Kelly Ramirez, Executive Director, Social Venture Partners Rhode Island; Kerry Bannigan, CEO, Nolcha; Jamila Payne, Director, National Association of Sustainable Fashion Designers and Marina Lefkaritis, Marketing Manager, Harrod’s Personal Shopping experience.

Kerry Bannigan