New York, NY, March 22, 2007 --(PR.com
)-- As we age, our skin changes. Fine lines and wrinkles develop due to loss of collagen and moisture. Our color fades due to restricted circulation (less blood gets to our head because the veins are now narrowed by plaque). The skin thins (not being plumped by water) causing the bones around our nose and eyes to show through appearing as shadows.
With all the hours spent in front of a dressing room mirror as a model and actress, Lauren Hutton couldn’t help but face these problems head-on. As she aged, she began to realize that there were no cosmetics available for mature skin’s needs. All available makeup had heavy textures, was very high in pigment and filled with lots of shiny particles that, as Lauren explains, “act like airport runway lights in every line, wrinkle, and pore.” She had to take matters into her own hands if she wanted to continue modeling or even just looking good in her every day life.
“When I went back into modeling, no one knew how to deal with a 46 year old model,” Lauren explains. After seeing her first photos, Lauren was shocked at the results. She did not understand how the best makeup applied by the best makeup artists could make her look drastically older that she really was. So, Lauren looked in the mirror and studied her face. Picking up a mixing mortar and pestle, she found the least pigmented cosmetics and added talc to thin them even more to match her faded skin.
This is how Lauren’s line, a line of products that includes specially formulated cosmetics, unique application brushes and skincare products that make you look great and feel great, no matter how old you are, came to be. She put together over four decades of her own experience working with cosmetics and using the tricks of the trade, with intensive research and trial and error, she learned what worked and what did not. She personally spent countless days in the top cosmetic laboratories all over the globe (USA, Canada, Italy) perfecting her newly invented formulas.
Not only did Lauren invent great makeup, but since she studied her face so intently, she also learned exactly where to put it and how to apply it. Lauren believes that the makeup is only half of the equation. The right tools and techniques are every bit as important.
Lauren Hutton’s Beauty is not another typical cosmetic line. It’s a combination of unique makeup, expert tools and easy-to-follow tips and tricks that will make you look and feel younger. Every kit comes with a step-by-step instruction manual and there is a complimentary videotape that reveals all of Lauren’s secrets. The makeup is lightweight, contains less pigment, minimal mica, and no pearl or filler. It doesn’t cake, look like a mask of color over your face, or highlight your imperfections. Instead, it works with your natural beauty—you look like you… but better.
Lauren Hutton’s Beauty is cruelty-free, never tested on animals, and is available at select Sephora stores or online at www.laurenhutton.com